Want to Sell Life Insurance More Effectively? Here?s How!

Posted by Leadhustler on August 4th, 2018

Most life insurance agents follow a sales process to get more clients and achieve their sales target. However, sometimes agents like to think that following a sales process can slow down their sales cycle, as there are many steps to follow. If this thing happens to you as well, perhaps you are not following the sales process effectively. Here’s how you can speed up the time to close a sale and doing the sales process more effectively to sell more life insurance.

Ask These Good Questions

The first step in your sales process is to get your prospects to think that they need the products that you are selling. In the case of life insurance, you need to make your prospects to believe that they need to purchase a life insurance. Without it, you won’t be able to make a sale despite following a great sales process. To help you do that, you can ask these questions to your prospects at the early stage of your conversation.

- If you don’t have life insurance, how will your family support themselves should something happened to you?

- Do you have enough savings to pay for your end-of-life arrangements? Will your family have to be burdened with the costs?

- Would you like to have a peace of mind knowing that your family will not have financial burden even after you are gone?

Identify Your Prospects’ Motivation

Once you succeed to make your prospects believe that they need life insurance, the next step is to figure out what motivates them. This step is important because it can make your sales process more effective, so you don’t waste a lot of time. For example, some people prefer to have the best value over time. These people will most likely to choose annual payment. Other may have a different preference, and they will prefer to pay a monthly premium. Once you are able to identify their motivation, you can quickly offer them the best programs and packages that suit them better. This way, your sales process will be more effective and you can close that sales faster.

Establish a Long-Term Focus

Most times, people don’t like to think of the long-term when they are facing so many hurdles on a daily basis. Let’s say your prospects are a new family with a lot of bills to pay, most likely they won’t be thinking about life insurance when they are still struggling to pay their monthly rent! As a good insurance agent, you need to be able to help them to think of the future. You can explain the value of their investment, so they know the importance of having one and ready to invest with you.

In addition to the three methods that we have covered, you can also identify better insurance leads for agents. By getting more qualified leads, you can speed up your sales process, make your sales process more effective, and eventually increase your sales.