SEO Optimization - OFF Page Techniques to Jump up SERP Rankings

Posted by Sahil on August 7th, 2018

Looking to rank your website in Search Engine Result Page (SERP) - Follow these techniques and rank it like never before.

The two things to keep in mind- OFF PAGE Search Engine Optimization and On-Page Search are both important. We do our best to make the User Interface and User Experience and forget about the off page part. This is where digital marketing comes into play. Digital Marketing teaches are different techniques for On Page Optimization as well as Off Page Optimization.

For example- In a case of a house- The interiors of the house acts as an On Page and the foundation which makes the structure strong acts as an Off-Page Technique.

Pro-Tip: Before starting with off page techniques, I would suggest you make an email other than your primary email so that you don't get spammed by emails afterwards.

The Following are the Off-Page techniques-


All about Search Engine Optimization

1. Guest Posting-

Guest Posting is considered as an important medium of Off Page Optimization. In this, one writes an article and submits via guest post to another website webmaster. It helps in gaining a backlink from a website with high domain authority (DA) and page authority (PA). The link juice of the guest post passes on to the guest post author when a reader clicks on the post. In this way both the website author and the guest post author benefits. The website author gets a good post on relevant topics and the guest post author gets a performing backlink in return. Guest posting websites give you a Do Follow link which helps your website to attract robots to crawl on your website.

2. Social Bookmarking-

Social bookmarking is effective off page technique. In this technique, one saves links to their desired webpage on social bookmarking websites. (Ex- stumbleupon.com) It is a way for people to store, organize, search, and manage “bookmarks” of web pages. Users apply keywords or tags which differentiate them from other. This platform is public, so other users can also view your link associated with your keywords. It helps your website to gain quality traffic as these websites have viral traffic. Also, as the categories are differentiated by keywords or tags it helps users with similar interest to visit your website. The traffic on your website would be curated to your niche. Do mention social bookmark buttons on your website because it helps readers to share and save your content and therefore engaging similar niche traffic.

3. Directory Submission -

Directory Submission is a process of submitting links to your website or blog to different directory submission sites. You get a Do Follow link from the directory submission website. Building backlinks are as important as creating good content. Make a number of significant backlink with the help of anchor texts and drive traffic towards your blog or website. Keep in mind that the directory submission websites have a good DA and PA. Directory submission helps to get high-quality backlinks from other sites, increases the traffic on your website, and helps in optimizing the anchor text and thus improving your search engine rankings.

4. Q/A Websites:

What, When, Which, How, etc - these are the prefix of most of our searches on search engines. There are many question answer websites on Google, which cater to answer your question on a public platform, one of which is Qoura.com. To rank your website build links with the help of these websites. They get a lot of quality traffic and classified user base. Trying posting answers on these websites to the question asked and don't forget to use your anchor text link to your articles o the same niche or your website. This drives traffic from these websites to yours.

Image result for quora question answer seo link example

5. Blog Commenting-

We often read blogs but the least we do is commenting on them. We don't know the importance of blog commenting. Digital Marketing is a field where smart work plays a vital role. Blog commenting website generally gives you a Do Follow link so as to benefit both the author and the commenter. Comment on same niche blogs to drive relevant traffic. One tip – do mention your full name on the comments and don’t market your blog, it may so happen that the author may not approve the comment. So, compliment about the content of the blog, and it will help in the long run.

6. Forum Marketing-

There are many public forums websites on which people discuss a product or service related to the topic. Interact with people in the forum by replying to them, advising them with the related niche. In this way, you build your reputation as an expert in your niche. Entertain Do-Follow Forums so that you can include your website's URL in the comment which will result in robots crawling to your website.

7. Search Engine Submission-

There are any search engine submission websites from Google, Yahoo, etc. Submit your link to these websites, so that robots crawl to your websites to index it. These have exhausted but still work in some cases. Search for – ‘ list of search engine submission websites’, on any search engine platform and submit your website’s link on the website.

These are some of the Off-page techniques which will help you to rank your website better. There are a number of OFF Page techniques which can be used but I found these techniques more useful than the rest.

I have learnt this over time with knowledge acquired from Digital Marketing. I am a Digital Marketer and I have been practising it for quite some time. I found my passion in this field. I am a Digital Marketing Institute, Delhi (DTI) trainee. It is the #1 Digital Marketing Institute in Delhi which not only gives you theoretical knowledge but a lot of practical knowledge may it be cases studies, workshop, live demos, etc. I am glad to be a part of this institute. They provide uniquely designed modules for Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO) and Social Media Marketing (SMM).

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Sahil

About the Author

Sahil
Joined: August 7th, 2018
Articles Posted: 1