Your Guide to Presentation Folders ? and Why They?re a Necessary Addition to You

Posted by Nabin Shaw on August 13th, 2018

We're all quite familiar with brochures, leaflets, flyers, posters, banners, and so on – but there is often one marketing tool which is overlooked or not considered necessary: presentation folders. Sadly, presentation folders can sometimes be an afterthought – just a tool where you can keep all your papers and documents organised. But if you are attending an event or a conference or are making a presentation to potential clients, presentation folders can make a big difference.

They can serve as a representative of your company and your brand and give your audience the right impression of your business. Many people are using digital marketing methods now, but there's still some magic in printed promotional materials such as presentation folders, especially since they are something your clients can see, touch, and feel – and they can last for a long time, too. Here’s your guide to presentation folders – and why they’re a necessary addition to your marketing tools.

What are they?

Another name for presentation folders is pocket folders, but the purpose of a presentation folder remains the same: to help organise and hold papers and other vital documents. They have one singularly important use as well: they can serve as an extension of your company and brand. You can fully customise them to whatever design you prefer, and as such, they serve as a brilliant representation of your company and what you have to offer.

Your choices in size, colour, and more

Most of the presentation folders utilised today come in a4 sizes, and a4 presentation folders are very popular, especially since they can hold standard-sized papers and other documents. The standard presentation folder's interior is usually comprised of two pockets, although you can choose different designs and styles. You can also have your presentation folder coated in gloss or silk, and laminated presentation folders are particularly in demand as well.

You also have the option to print your presentation folders in full colour, whether it's on only one side or both sides. Presentation folders made of a thicker and sturdier material will last for a long time. You can choose folders with one flap or two, and you can also have a glued or interlocking assembly depending on your needs. You should speak to your printer about your options when it comes to style and functionality and remember that a common gusset or depth for the interior of the presentation folder is 4 millimetres.

Its uses and benefits

You can use presentation folders for different events and occasions and purposes. You can use them for important meetings and, of course, presentations, but you can also use them at exhibitions and trade shows, conferences, seminars, and more. The great aspect about presentation folders is that they can keep all your papers organised – and your clients can take them home and re-use them as well.