5 Tips on How to Get Great Real Estate Testimonials

Posted by alicia campbell on August 13th, 2018

Are you looking for the perfect pitch or perfect hook to get your real estate agency going? Look no further than web testimonials. A recently conducted study revealed that they offer the highest rate of effectiveness in content marketing standing at a whopping 89%. A lot of real estate professionals have first-hand knowledge about the power of client referrals in gaining new clients. It is a different ball game altogether when it comes to gaining the same appeal through your website. You could set up the best realtor web sites, but how do you secure the trust of potential clients and make them hand you the business of buying or selling their homes?

Your best bet is with credible testimonials. They not only give you the much-needed exposure but they can also paint a clear image of you as a trustworthy and competent company who can do the job in a satisfactory manner. If you want to generate great reviews from clients who will endear you to more clients, here are a few pointers to pay attention to.

Ask the Appropriate Questions

A lot of clients do not have an issue with giving you feedback about their real estate experience, but you have to inquire first in most cases. Posing the right questions may generate answers and talking points that may present themselves as great marketing tools for your business. Some of the appropriate questions to ask include;
1. Why they chose you as their real estate agent?
2. What was your best influence in helping them buy or sell a home?
3. How did you meet their various needs?
4. Would they recommend your services to other people?

Pick the Right Tools

You can create powerful testimonials using great online services, tools, and applications. These tools will facilitate the easy answering of questions by clients, without it becoming too much of a bother. The testimonials could be in Q&A format, written review or in the form of a video. Some of the tools you can put to use include Survey Monkey, Yelp, Facebook and Google, LinkedIn, Boast, and Typeform.

Make an Appealing Presentation

Once you have the survey results out, make sure you present them in an attractive manner by choosing what information to display and how to display it. Stay honest about what the clients actually said and make attractive displays. Consider the following:

1.Bolding your headlines
2.Using bullet points
3.Adding relevant pictures and videos
4.Trying out different fonts in an attractive way

Widely Share Each Testimonial

Have a web page dedicated to testimonials and display them for the visitors to see. It is also advisable to share your testimonials widely on social media since it will also serve as a great marketing tool.

Encourage Clients to Share Feedback

Some clients will surely drop feedback without being prompted to do so, but most will do so only when requested to. You can encourage clients to leave you feedback through the following ways:
1. Offer housewarming gifts
2. Offer a discount package
3. Buy them dinner
4. Offer free family photo shoots

If you play this right you will surely get all the feedback you need on your best realtor web sites for everyone to see.

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If you want to hire a reputable company who can Develop Websites for Realtors, the author of this article suggests Intagent.