How to approach enterprise mobile application development

Posted by Emma on August 16th, 2018

Device sales have skyrocketed across the world. Companies are developing new and improved apps to target the digital audience and increase their current market share. While developing a user-friendly app is an unstated necessity of any app-development process, it is crucial to review all the requirements for developing an enterprise app before you shortlist a mobile application development platform to do the job.

Here’s a checklist to consider before an enterprise mobile application development:

User-specific Applications

Mobile application development platforms focus their efforts on building reliable apps that drive customer engagement and streamline business processes. However, it is important to note that consumer behavior is very specific to the purpose the app is fulfilling. For example, e-commerce apps that ensure increased time-spent per page will be successful; however banking apps that generate more page-views for simple transactions will most likely be shunned by users.

App developers must create features that improve customer-enterprise relationships and build long-term loyalty.

Data Mining Applications

A large number of apps developed on mobile app development platforms mine customer data in an effort to provide improved products or services. This data is generated and stored in multiple forms such as images, text, heat-maps, excel sheets, video-audio files, et cetera. This is a highly advantageous function of mobile applications since data stored on the app leads to better enterprise-level decision-making and is more reliable when compared to remote storage of data as well.

Analytics-Based Applications

Clarity of thought is the best strategy for developing a mobile application on a mobile application development platform. Apps that equip businesses with tools for data interpretation are highly beneficial to those who access enterprise mobile apps for analysis of business data. Users depend on good data analytics apps to generate actionable insights for implementation.

With the HokuApps mobile application development platform, you get access to reliable, cross-platform enterprise mobility solutions, where all solutions have a default mobile and web view of the enterprise administration backend. This enterprise administration backend is well equipped with granular reporting engine and dashboards, fully configurable and customizable user administration to suit any organizational hierarchy.

Apps for Sales Software

Select enterprise applications enable users to manage certain business functions. These applications are targeted towards enterprises looking to leverage technology to structure the organization.

Certain apps are developed just to assist sales teams to manage promotional material and tools required for on-the-ground promotions. Sales software also enable sales managers to keep track of large field teams and map their productivity to defined organizational goals. Sales teams can also employ mobile app technology to collect customer feedback on a new product or service and report the same back to company management to improve organizational turnaround.

Network-based Applications

Mobile app development platform companies can create applications that connect people in a multi-layer organization. These network apps are utilized by management teams that can use mobile applications to gain visibility on the multi-team functioning of the entire company, both in terms of employees as well as external professionals. Network apps reinforce organizational objectives and help teams manage internal communications to remove any roadblocks in the initiative.

Summary

Mobile application development platform companies can facilitate the uphill task of building mobile applications for both, enterprises and individual users. However, the purpose of building the app must be crystallized before the development process is underway since different apps perform different functions.

Broadly, mobile applications range from user-focused apps to enterprise apps that perform different functions like generating actionable analytics, managing field manpower, mining data and managing company networks. Early classification based on the type of the app will lead to better functioning of the app and a superior experience for the user.