How to Use Social Media to Improve Ecommerce Conversion Rate
Posted by hira khan on August 17th, 2018
With more than 2 billion users around the world, social media has become one of the leading channels for marketing your brand. Of course, you want to use it to expand your reach and improve your conversion rate in e-commerce.
But marketing on social networks is not as simple as posting pictures of your products. You need to implement carefully tried tactics to ensure better conversions. This is exactly where this participation will help you.
You'll discover some of the best ways to improve your conversion rate in e-commerce using social networks. Most of these tactics will deal with how you are attracted to your target audience's culture, engagement, and gain. Some are interested in enhancing individual experiences and simplifying the purchasing process.
Find out how you can use social media to improve your ecommerce conversion rate below.
# 1: Encourage user-generated content
User-generated content is vital for conversions, acting as a form of social proof. It can help you win the trust of your target customers. When potential customers see images of your existing customers with your products, they can see the products in context. Seeing real people promoting your products will look more authentic and trustworthy.
This can reduce the uncertainty about buying your products and improving your conversion rate in e-commerce. In fact, Bazaar voice reported that shoppers who interact with content generated by customers are more likely to have a 106% conversion rate.
The Link Humans study highlighted how ASOS fashion uses social media to engage its fans. According to the case study, the brand receives important responses to the content of the competition and to the participation of its fans.
For example, #AsSeenOnMe was a great success with ASOS clients. Through this campaign, the retailer encouraged customers to share photos of ASOS purchases, then use the label to highlight the post. In return, you can get a chance to appear at the UGC Web Gallery.
You can implement a similar campaign with some adjustments depending on your needs. For example, instead of displaying UGC on your website, you can highlight it on your social network account. Or you can host a UGC contest to promote your latest product, special event, or special holiday like Christmas or Thanksgiving.
# 2: Make shopping easier on Instagram
Despite the high participation rates in Instagram, it has been difficult for retailers to pay conversions using the platform until recently. This is because it contains restrictions in terms of sharing links. Users can share only one link, which is displayed in their resume.
Users will have to click the link in the CV, then browse the retailer's website to find the product that has caught their attention.
This can be a waste of time and frustrating. Many shoppers may have changed their minds before they find the product, making it difficult for retailers to improve the conversion rate in e-commerce.
But this is slowly changing as Instagram has introduced the ability of retailers to provide a better shopping experience. This experiment includes retailers who add fake product tags to images. Users can click the "Click to view" icon to see the tags for each product in the image.
If they choose a tag, they can find out more about the product. The product details view also has a "Shop Now" button, which users can click to go to the product page and complete the purchase.
This simplifies the purchase process and makes it easier for retailers to improve the conversion rate in e-commerce.
Here's an example of how tags appear.Top Searches - Trending Searches - New Articles - Top Articles - Trending Articles - Featured Articles - Top Members
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