Pcd Pharma Franchise - All You Want to Know

Posted by raman on August 17th, 2018

PCD is a highly used term in the field of pharmaceutical industry which stands for Propaganda cum Distribution. It was in the 19th and 20th century which led to the evolvement of PCD pharmaceutical companies and today, in the present time, there are several pharmaceutical companies involved in PCD, considering it to be an effective marketing tool.
Having PCD Pharma franchise (i.e. the rights) enables an entrepreneur to sell their products (products either manufactured by the company itself or manufactured by others) in a particular area where the company has the exclusive right. In other words, PCD Pharma companies have a monopoly in the sales and distribution of their products like medicines, medical types of equipment or consultancies in a specific province. PCD Pharma Franchise is all in all a very effective way of marketing.
The marketing of the products by the PCD Pharma franchise companies can be done in any of the two manners -
1. Ethical marketing - In ethical marketing, the company appoints a Medical Representative (MR) for the marketing of the products. In this form of marketing, the medical representative talks to the wholesalers or stock holders or distributors, chemists, retailers and doctors of the area and convinces them to purchase or prescribe their medicines or health-based types of equipment to the public within the marginal rate decided by the company.
2. PCD/Franchise - In this type of marketing there are two cases. If the company is small then it prefers to market the products on its own, but if the company is fairly large then agents are hired (district wise) who in turn appoint medical representatives for marketing. In this case, the products can be sold above the marginal rate, since the responsibility of the sale of the products solely comes on the shoulders of the representatives and they can sell the products at (reasonable) varied prices.
With the increase in competition, various pharma PCD franchise companies have emerged rapidly over the years. One has to be very careful while making a choice of which pharma PCD franchise company to go in for. So, the following points should be kept in mind before selecting the right company -
Dealing with quality products at best rates is one of the keys for the success of any PCD franchise. So, it is better to select a company which is GMP, ISO and WHO certified.
It is better to go in for pharma PCD companies which have their own manufacturing plant.
Pharma PCD companies who have their own manufacturing plants ensure regular availability of the products at a reasonable price.
It is always better and safer to get associated with a PCD company that has a good reputation in the market.
If confused regarding which PCD franchise company to select, then one can have a look at one of the most popular health journals - Drug Today or its health-based monthly newspaper called Drug Today Medical Times or one can even go through its website to know about some of the best pharma PCD franchise companies.
Resource Box:
If you want to connect with the best pharma franchise companies, contact Vibcare Pharma Pvt. Ltd.

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