Why Mobile Apps are More Important than Ever
Posted by emmawatson8855 on August 17th, 2018
In the fast-moving content marketing world, creators and developers are always wondering what’s coming next. So, what will the next trends bring? What new gadgets and apps are in development? And what will end users find most useful? As mobile use continues to grow, mobile apps are likely a key player in any future developments.
Mobile First Development
Mobile internet usage has grown tremendously as more and more people want and need to access information on the go. According to the statistics portal Statista, the global mobile population amounted to 3.7 billion unique users as of January 2018. Top usage for time spent on mobile apps includes shopping, music and entertainment, business and finance, productivity, and news. And while desktop usage remains prevalent during the day for at work audiences, smart phones dominate evening use.
Google has a mobile-first ranking algorithm to give improved rankings to sites with the best mobile user experience. This is Google’s way of acknowledging the rate of growth for mobile usage. Many companies create winning mobile web experiences for users. But many opt for mobile apps that provide full-service experiences or specialized aspects of services to users.
Why Mobile Apps
It is evident is that brands need to embrace the mobile experience. Here are a few statistics gathered by Dot Com Infoway, an award-winning mobile app marketing company, to drive the argument home:
One benefit of creating a mobile app is offering a new branding opportunity to users. Mobile apps can create tailored communications based on users’ preferences and can identify a user’s geography to provide locally specific information. They can also deliver alerts and updates. Lastly, mobile apps can run without an internet connection, making their content available to offline users.
New for Mobile Apps
Augmented Reality – Augmented reality might sound futuristic, but the technology is here. The global market for mobile augmented reality apps is expected to grow to 216 million users by 2025. This technology superimposes real images or content with virtual information about the image or content. For example, when you hold your phone up to a product in a store, augmented reality will provide a graphic with product information right on your phone. Other augmented reality mobile apps, such as Star Walk 2, provide outstanding educational experiences. When you point your smart phone at the night sky, Star Walk 2 will sketch out a guide to the stars and constellations within the screen. Tap on a celestial object and you can get a closer view and more information.
IoT or Internet of Things– The Internet of Things is a system of interrelated computing devices, mechanical objects, or digital machines with the ability to transfer data over a network without human to computer interaction. Smart homes are one example of IoT for consumers. Homeowners can turn up the heat or turn on lights before they get home. Coke has a commercial IoT that monitors inventory in vending machines.
Yes, these newer developments allow brands to conveniently deliver content. However, they also offer exceptional experiences that go far deeper than gaining information or partaking in entertainment. These mobile app developments turn our smartphones into tools that add productivity to our lives.
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