How to Optimize Amazon Product Listing

Posted by Vintek System on August 21st, 2018

Search Engine Optimization – or SEO – is a term we use to portray and include a heap of systems, methodologies, and methodologies we apply to web content, to achieve two essential destinations:

• To guarantee that web crawlers offer need to our substance, positioning it higher on their indexed lists.
• To do as such in a way that additionally resounds with people – clients – and serves to change over that commitment into something profitable to the substance proprietor.

When optimizing Amazon product listings through SEO our aim is twofold. First, we want more people to find our products when they search on Amazon. This is achieved through keyword research and product / listing optimization. And secondly, we want sale from those visits. That means to make sure that once a person finds our product, it is presented in such an attractive and compelling way they’d want to buy it.

Important aspect of Amazon Product Listing

Product Title

Use 50 characters maximum as a general rule. However some product categories allow longer titles, so be sure to follow category-specific instructions.  Product must include Brand Name, Model Number, Color, and Features.

Capitalization:

• Capitalize the first letter of each word
• Do not use ALL CAPS
• Conjunctions (and, or, for) and articles (the, a, an) should not be capitalized
• Don’t capitalize prepositions with fewer than five letters (in, on, over, with)

Numbers and symbols:

• Use numerals (2 instead of two)
• Spell out measurements ( 6 inches not 6″ )
• Don’t use symbols, such as ~ ! * $ ?
• Don’t use Type 1 High ASCII characters (Æ, ©, ô, etc.)

Product information:

• Include the size and color in “child” ASINs for variations¹
• Don’t include price or promotional messages, such as “sale” or “free ship”
• Don’t use subjective commentary, such as “Hot Item” or “Best Seller”
• Your merchant name for Brand or Manufacturer information should not be included, unless your product is Private Label

Product Images

Images are so important, as people are so visual and your Amazon product images are the main thing they are going to use as their first impression of your product. Use high-quality product images with at least 500*500 pixels resolution and maximum 1MB image size. The product will cover up to 80 part of the image with white background and follow Amazon images guidelines.

• The image must be the cover art or a professional photograph of the product being sold. Drawings or illustrations of the product are not allowed.
• The image must not contain gratuitous or confusing additional objects.
• The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
• Books, Music, and Video/DVD images should be the front cover art, and fill 100% of the image frame. Jewel cases, promotional stickers, and cellophane are not allowed.
• All other products should fill 85% or more of the image frame.
• The full product must be in frame.
• Backgrounds must be pure white (RGB 255,255,255).
• The image must not contain additional text, graphics, or inset images.
• Pornographic and offensive materials are not allowed.

For additional other view images:

• The image must be of, or pertain to, the product being sold.
• The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
• Other products or objects are allowed to help demonstrate the use or scale of product.
• The product and props should fill 85% or more of the image frame.
• Cropped or close-up images are allowed.
• Backgrounds and environments are allowed.
• Text and demonstrative graphics are allowed.
• Pornographic and offensive materials are not allowed.

Key Product Features

It’s recommended that you have 5 or more points in your listing. The official character limit is 1000 characters (250 words).

Put the most important features at the top of the list, many viewers will skim read

Product Description

According to customer support officially the Amazon description character limit is 2,000 (with spaces) in their product description. That’s about 300 words. Use this space to take a deep dive into your product, what it is, what it does and why it’s the best product on the market in your niche.

• Keep sentences short – between 15 – 25 words
• Lead with the features and benefits to the customer, and talk about the product secondary to that
• Make the visitor believe that your product is something they need
• Keep it relatable – use language that you would use if you were speaking to someone
• Include your target keywords but don’t keyword stuff and make it difficult to read
• Try and use a storytelling approach about the product

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