How Can Cheap Promotional Products Benefit Any Start-Up?

Posted by Express Promo on August 31st, 2018

Promotional products are essential for most types of businesses. If you are just starting up, it's wiser to establish your brand using cheap promotional products so that you don’t overstretch your marketing budget. Compared to other forms of marketing strategies like in TV, print, and radio, giving promo products away is extremely affordable. This low-cost marketing strategy isn't only beneficial in terms of budget—it can also benefit start-ups in a variety of ways.

Reach out to potential customers:

You can use cheap promotional products to market your products and services to your target audience. It may not be the flashiest way of promoting your name, but it is incredibly effective. It won't feel like a gamble to invest in this old-school style of promotion because it has been proven to work.

Boost brand exposure:

Cheap promotional products can be anything like pens, mugs, and t-shirts. When people use your promotional items, they unknowingly become marketers of your business—and you don’t even have to pay them.

Increase sales:

Printing your company's name or logo on a pen or flash drive is a great way to make people familiar with your brand. Why do you have to do this? Because studies show that consumers are more inclined to choose products from familiar names. Cheap but high-quality promotional products can dramatically increase brand recall. This small investment can indeed make a huge difference in terms of sales and profitability.  

Easy to implement:

You don't really have to create an entire department of marketing professionals—at not yet—to implement this promotional campaign. You can simply partner with companies that create promotional items to save more money. They will do everything on your behalf, so you don't need to source the items and print your logos or names by yourself. These companies offer a complete solution for your convenience.

These days, it is even easier to order your promotional products. All you need to do is to visit their website, choose an item or items, add customisation details, and check out. You may also submit your artwork or logo in file format they require. After this, they will ship your items to your address ready to be distributed to your potential customers.

About The Company:

Express Promo, a unique venture by the Creative Sensations Group, is a popular online store for premium quality custom branded merchandise for promotional prices. The company offers a wide variety of promotional items including personalised pens, keyrings, drinkware, stationary, totes, caps/hats and more at factory direct prices, thereby making sure that clients get high returns on their marketing expenditure.