At the basic level, UX design is developing an application or site that’s flawless in its interaction & offers a fulfilling experience to the customers.
Improved credibility & user trust in the brand:
Good UX boosts brand appeal & constructive brand involvements. A flawless, pleasing experience interprets into consumer fidelity and brand identification.
Decreased bounce rates:
People jump if they can’t have a satisfying interaction with your website. A meticulously designed UX that recognizes & attend to your customers’ needs makes sure that your consumers are able to accomplish what they came to do on your site, taking them further down the channel.
Increased sales & conversion:
A great UX makes your user interface more efficient at selling your services hence leading to more conversions, improved sales, and increased revenue.
Boosts business intelligence & ease decision making:
When you’ve a complete understanding of your customer’s needs and opinions, it’ll offer you a better understanding to make improved business decisions that support your customer requirements.
Helps you shun expensive redesign:
User testing that comes hand in hand with UX design is an excellent way to check the worth of your product’s features. Examining the product in the primary phases of the design process assist you to avoid redesigning costs afterward & saves your profits that could have been lost otherwise. Whether it’s a minor change or a significant one, user testing makes sure that your product has the features that people demand.
UX is vital to SEO:
Search engines love positive user experience! Google provides you a rating to enhance results in both organic search results & with Google Adwords. The user experience of your website is the most important part of their calculation for your rating. For poor user experience, Google will penalize you and you’ll either fall off the top page of result or be ineffective in your Adwords campaign.
Leading organizations leveraging UX design:
Some of the leading organizations that have become nearly indispensable, partially due to their flawless UX design are Uber, and Twitter. Apple is another major instance that has leveraged the potency of UX design to the highest level.
Another instance of a find UX design would the app and website of Bank of America. Their desktop and mobile apps permit for everything from check depositing to appointment scheduling.
So now you probably have understood that nearly every business that has an online presence can be benefited from UX design. Without UX, your business can develop only to a certain level. So, hiring a reliable UX designer in Malaysia is an absolute must. A UX designer on board makes business more profitable by creating an experience more rewarding & obviously, more memorable.
This article is written by iTech47 – a leading digital marketing agency that specializes in UX design in Malaysia.