Video Magazines Revolutionizing The Global Newspaper And Magazines Publishers
Posted by sainath on September 3rd, 2018
The publishing industry comprises establishments mainly engaged in producing publications including magazines, newspapers and directories. The publishing industry produces material in printed or digital format. There are two categories of publishers in the publishing industry:
Magazine & periodical publishers publish comic books, radio and television guides, magazines, scholarly journals, newsletters and trade journals.
Newspaper publishers publish scheduled publications that have recent news printed on paper called newsprint. Newspaper publishers carry out operations like producing and distributing newspapers including gathering news, writing news columns, feature stories, editorials selling and preparing advertisements. Most newspapers and magazines now have online versions, either through paid portals or free.
The newspaper and magazines publishers market has shown a decline in the past years with a CAGR of over -1.8%. The year 2017 also recorded decline in this market with a net value of USD 220 billion as per TBRC’s in-house consultants.
TBRC’s latest report show the historic and future trends in the market for each year with sourced reasons to support the growth claims.
The report also shows the global newspaper and magazines publishers market to grow at a higher CAGR by 2021 as compared to 2017, along with geographies best suited for investments with highest return rate.
Video magazines are a series of online videos that follow the print magazine format, newspaper and magazine companies are increasingly expanding their output of this type of content. Consumer spend double the amount of time watching video content online either on desktop or on a mobile device than they do in reading text online. A research from Forrester has calculated that one minute of video is equivalent to 1.8 million words, thereby indicating the effectiveness of video magazines. Studies have also shown that video advertising generates four times leads of non-video advertising. Companies like Meredith, Condé Nast, and Hearst have created video production units.
Companies included in the report are News Corporation, Axel Springer, Gannett and Co Inc., Bertelsmann, and Red Meredith.
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About the Authorsainath
Joined: June 13th, 2018
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