What is it like to be a Digital Marketer?Posted by Rajan Vishwakarma on September 6th, 2018 The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions. Digital Marketing Course will make you more marketable and put your career in high gear with a Professional Certificate in Digital Marketing from Wharton. Learn the key marketing skills most in-demand today: marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention, SEO, SMM, PPC, Affiliate, Content Marketing and much more. Job Responsibilities of a Digital Marketing Manager: • Creating strategies to increase online traffic to the organization’s website • Tracking the conversions and improving the percentages and numbers • Taking care of everything from SEO, SEM to Social Media Marketing • Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness • Improving the user experience on the company’s website (Includes design, content and usability) • Collecting and Evaluating customer feedback data • Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them Even though there is no singular Job description of a Digital Marketing Manager, we will try to see their broad job descriptions in various scenarios. Like it? Share it!More by this author |