Guide to Build Brand Identity with an Animated Explainer Video

Posted by Lucy Dawson on September 7th, 2018

In such a time, where innovation is required to boost one's business, explainer videos come handy, providing companies with a gateway to success.

Explainer videos are best to circulate information related to any product and brand. It has a great productivity level to capture the attention of target audience and to bring more customers closer to the company. The clarity with which the message is delivered makes it easier for marketers to widen their clientele.

If you want to make the most out of your explainer video, you must follow the tips mentioned below:

Keep a Subtle Theme

Your video must perfect a uniformity. If it’s based on an entirely corporate theme, you must keep the flow accordingly. Do not confuse the theme or the viewer. Research about the preferences of your customers and decide the theme. Make use of colors appropriately. You should know the right palette of colors to suit your theme.

Create Buyer’s Persona

Next important thing to do is creating a buyer’s persona. You must learn about the needs of your customers and what they truly expect. You must know how to shape their preferences and the manner of bringing them closer to your company for increasing sales and revenue generation. The experts offering video animation service recommend following customer forums and feedbacks to know more about what they think and what is needed to enhance productivity. You must educate them from start to bottom before pitching.

Right Video Type

As mentioned above the video must have some sort of theme that can depict its professionalism. You must choose the right type of video styles. From 3D to 3D, video scribing to whiteboard animation, the world of animation is full of many styles. You have to pick according to the needs of your script. If your goals are higher, it is best to go for a 3D video where each character interacts with the viewer efficiently while effectively delivering the message across.

Keep it Shareable

If you want to generate great outcomes through your video than it is best to keep it shareable. Produce a video of such styles that viewers can share the content on their social media platform. This will accelerate your brand progress and popularity. 

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Lucy Dawson

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Lucy Dawson
Joined: September 7th, 2018
Articles Posted: 2

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