What is Experiential Marketing ?

Posted by Ice Factor on September 7th, 2018

Marketing is there since the start of the very first business. If there is a business there must be marketing. By taking help from different mediums, businesses try to grow their customer base, grow their brand value and declare that what they offer is the best.

There are different mediums of marketing like radio, television, print advertisement, websites and other social media methods that they can use to convey their messages to their potential customers. Although with the developing world the marketing world is also developed greatly as businesses move past mere communication and alternatively vie for engagement and this is known as Experiential Marketing.

Experiential marketing agency does exactly what their name represents they try to build an experience, as the experience is more inclined to have a positive influence and get a reaction which is better than what we get from the basic communication that we are used to.

A good experiential marketing can always provide an Eye-catching marketing program that can make a lasting impression and a lasting connection with your potential customer.

For individuals who never heard about the experiential marketing or just curious to know how to make use of this advanced technique of marketing, below are just a few of the basic points to keep in mind.

Event sponsoring was once considered the best kind of experiential marketing but now, participation is now the basis of a good marketing strategy. Brands found a new option which is better than the old one and takes the brand one step closer to building a relationship with their consumers by promoting real engagement.

Experiential Marketing tactics are intended to attain an emotional relationship with the consumer though it all depends on the exact type of emotion you want to gain. From pop-ups intended to give insights into the practical benefits of a product to party venues; by organizing live events experiential marketing can help your brand to make a powerful and lasting impression.

To demonstrate the perfect engagement between the customer and the company, Chocolate company Milka started a new campaign in which they create large bars just like other chocolate companies but latter that had one square piece missing. Individuals who purchased the incomplete bars can get their missing piece back to them either by mail or they can get the missing piece delivered to their loved one. Certainly, this experiential marketing technique is going to leave a positive, long-lasting and powerful impression on the consumers.

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