How to Optimize Your Multilanguage Website for The Global Audience

Posted by Young George on September 13th, 2018

Every business nowadays is looking forward to entering into international waters and expand their business reach. As of today, just creating a website is not enough to reach the global audience and increase the product awareness. Companies need multilingual websites to reach the audience who speak or understand languages apart from English and website development services can help them with this. Through multilingual websites, companies can optimize SEO in multi-Languages and target different countries at the same time. Companies who are only targeting English speaking audience are surely missing out a big portion. In the below article, you will learn how to optimize your website for the international audience.

1. Plan your strategy

To optimize your website for the international audience, you have to start by planning a strategy. The process can be complicated as you are doing this for the first time but it is important because if you don’t know what you are doing then you can get lost in the path of creating a multilingual website.  You can start by figuring out the source of your traffic. If you have already lots of international audiences then start targeting that country first.

2. Decide if you need internal SEO for your website

Maintaining multiple websites in various languages is not an easy task and if you don’t have a strong back support then you might fail. Internal SEO can help you to optimize the website on various search engine platforms around the world.

3. Multinational content

It is obvious if you are creating a multilanguage website then you have to put multilanguage content on the website. Before starting with the content, you have to distinguish between middle east and EU version of your website. You can only target one of them for your website.  Qdexi Technology a full-time web development solutions providing agency in USA can help you to choose the best between them.

4. Multilanguage content

If you provide the same services around the world then, you should only focus on different languages. For example - Facebook offers the same service to the audience around the world so, rather than focusing on the country it focuses on the multiple languages. If you don’t have a particular reason to make your audience switch between different content in different locations then it much easier to go with languages.

5. Multinational and multilanguage content

Now after reading the multinational and multilanguage content the question is what if you need to cater to both different languages and countries at the same time? In such a scenario, you have to focus on the country and the language at the very same time. But users in countries like USA and India wants to use a single website in a variety of languages. In this case, providing the different requirement for different countries based on price and availability would be the best option for you. It will allow the user to view the relevant country or language page.