Australia Alcoholic Drinks Market to Reach USD 32.44 Billion by 2025

Posted by Marsh William on September 21st, 2018

21 September 2018, The Australia Alcoholic Drinks Market to reach USD 32.44 billion by 2025, owing to the rise in the consumption of wine and the premiumisation trend in the country. The demand for alcoholic drinks such as beer, wine and other drinks is expected to grow significantly over the forecast period on account of the rise in drinking population and various marketing and promotion activities adopted by the famous brands to target the drinking population in Australia.

Beer is one of the most lucrative sector in the liquor manufacturing industry. It is being dominated by 2 foreign brands, Lion Nathan and Foster’s (SABMiller), which occupy around 90 per cent of the Australian alcoholic drinks market in beer sector. Coopers one of the Australian-owned beer, which accounts for just 3.6 per cent of the total sales of beer. Craft beer is one of the segments in the Australian beer market which is recording a constant growth, after the declining trends of beer consumption.

With the rise in the customer preferences and demand for high-quality and premium brands enriched with new and authentic flavors, premiumisation trend and innovation in the wine and beer market have been driving the growth for alcoholic drinks market in Australia. There are enormous number of brewers emerging in a highly competitive market in the country and consumers have a presence of large number of foreign and local brands to choose from which is driving the sales for craft beer over the forecast period.

The beer segment dominated the Australia alcoholic drinks market in 2016 and is expected to maintain its dominant position over the forecast period on account of the rise in the young drinking population who prefer crafted and premium beer brands.

The end-user awareness for health benefits of wine and shift in consumer preferences and drinking habits has led to consumers to switch to healthier options, such as low calories and low alcoholic drinks. Additionally, people are choosing to cut down their alcohol consumption and and in taking more and more wine, which is anticipated to propel the market for wine segment in the country over the forecast period.

Browse Details of Report @https://www.hexaresearch.com/research-report/australia-alcoholic-drinks-market