The thought of buying expensive jewellery online is certainly tempting given the huge array of styles, designs, and variety. But is it a good idea to splurge on a valuable commodity that you cannot see or touch? What if it is a counterfeit piece? How can you be sure about the product’s authenticity and the seller’s trustworthiness? Being apprehensive and concerned is natural. Here are five expert tips that can prevent you from getting duped when buying jewellery online.
Adequate Research: In-depth research is of paramount importance. Make sure the online merchant is well-established and boasts an impeccable reputation in the marketplace. Scan the website meticulously and scrutinise the terms/conditions of sales very carefully. If unsure, get in touch with the seller directly or customer care for any queries and clarifications. Also, reviewing security measures around shipping and insurance is vital. All this can determine to a large extent whether or not you are buying from a trusted source.
Check for Guarantee: Procurement of gold and diamond jewellery is not a trivial matter. It is a big investment, and hence the process of evaluation should be upfront and transparent. It is of utmost importance that the products come with certification. Moreover, the precious stones especially diamonds must be independently graded and backed by appraisal reports from reputable gemologists. Further, all gold jewellery should carry the hallmark stamp, an engraving that certifies its purity.
Return and Exchange Policy: What if the trinket is not up to your expectation? Let’s face it, the odds of issues with design, the colour of stones etc. cropping up cannot be ruled out. It is therefore imperative to consider a seller that offers a no-questions-asked 30-day return policy, free replacement for defective items and complete refund of money. In fact, look at brands that provide a lifetime exchange on precious ornaments.
Clear Imagery: The inventory should be accompanied by detailed written descriptions. Since online shopping doesn’t enable the actual handling of the jewellery, the photos play a pivotal role. The seller must provide clear images exhibiting the piece from all angles (front, back, inside, outside, left, right), such that the design and special features are highlighted. This not only eases the buying process but helps in making an educated choice.
User Feedback & Online Testimonials: Don’t forget to pore through the user’s generated comments. The feedback, rating, and testimonials throw light on the services provided by the e-retailer like prompt shipping, safe payment modes, good packaging, and refunds etc. Not to mention, the unbiased response of previous clients is the most reliable source to gauge their opinion of the brand and satisfaction level.
Intelligent shopping is the key! If you have done extensive research and made certain the online jewellery store has all the above processes in place, you can rest assure that the brand is genuine and dependable. Go ahead and add the eye-catching bauble to your cart with confidence. It will be a worthwhile purchase!
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onlinejewellery Joined: November 7th, 2016 Articles Posted: 11
