Track App?s Performance through Latest Mobile App Analytic Tools

Posted by FluperAppDevelopment on October 4th, 2018

Do you have any idea how many users have downloaded your mobile app and using the application? If your answer is no then definitely you need to think about this topic. To know the performance of your mobile application, you need to dig into mobile app analytics.

In this article, we are discussing one of the most effective tools through which you can analyze app behavior. No doubt mobile app analytic tools are beneficial for mobile app development as you can easily identify the weak points of your app. Besides this, you can also get the solutions through which you can easily receive best results.

Consider these Mobile App Metrics -

App Users

By tracking mobile app users, app developers can easily track the basic requirements. It also provides us a better understanding of the line of actions that users generally perform on mobile applications. Once you have a clear idea about the user’s taste, you can easily improve your app’s performance.

Session Length

 Session length indicates that how much time the user spends on the mobile application. If the average session length of your app is short then you have to make some adjustments.

App Acquisition

App acquisition provides you information about those users who have downloaded your application from a specific location, paid campaigns or in-app referrals.

App Retention

App retention tells us the number of users who retains with the application after installation.

Activation

Activation generally refers to the first experience that users receive after installing.

Analyze the above metrics and figure out the ideas to enhance your mobile application. Once you become familiar with mobile analytics tools, you can easily transform your ordinary users into active users.

Latest Mobile App Analytics Tools –

Flurry Analytics

Flurry is one of the best analytics tools in the present market. Through this analytic tool, users can easily get insights into their ad performance. One of the biggest advantages of using this tool is that it is compatible with various mobile app platforms like iOS, Android, Blackberry, and Windows Phone. By using Flurry analytics tool, you can easily measure all kind of important data that is related to your mobile application.

Google Mobile Analytics

It is one of the most popular analytics platforms through which you can collect all data across all key stages from first downloading to in-app conversions. It does not matter what kind of mobile app you are developing, Google Mobile App Analytics will definitely help you to achieve business goals. Besides this, this analytics tool also provides us with insights of navigation paths, revenue along with detailed reports. Overall, through this analytics tool, you can easily understand your app performance in a hassle-free way.

Apple App Analytics

This app analytic tool was released by Apple in 2015 to measure the performance of iOS applications. Through this tool, you can also track the information like usage, app store usage, sales data, retention rate etc. For the iOS platform, Apple App Analytics is one of the best tools as it provides us detailed insights into the applications to achieve desired goals in the limited time span. This tool also helps us to identify which websites refer the maximum users to your application.

Apsalar- App Science

Apsalar mobile analytic tool is developed with a goal to deliver best results to Android app developers as well as app marketers. This tool is mainly focused on providing in-depth ROI metrics. With this one tool, you can track user analytics and handle your app advertising. Apsalar also helps us to identify which marketing campaigns are doing best and which one is just a waste of time.

Countly

It is a smartphone app analytics tool that is fully compatible with Android, Windows Phone, iOS and Blackberry apps. It is a real-time, open source mobile app & game analytic tool that not only support native SDK but also supports Unity3D SDKs, Appcelerator Titanium. Overall, this is an awesome tool that provides you with real-time analytics, multiplatform support, and other features.

Localytics

Localytics is one of the leading mobile app analytics tools that help you to make your user base stronger. This analytics tool consists of various awesome features such as session views, app usage information, Screen Flow, A/B testing, funnel, and segments.

Conclusion

There are various analytic tools available in the market and mobile application Development Company can choose any tool for their mobile application. To find out the best tool, you can perform A/B testing. Beside this, you can also choose the relevant one according to your mobile app as well as the budget. Before choosing any particular analytics tool, first, analyze the features of each analytic tool and then make the selection.