Virtual Reality (VR) And Augmented Reality (AR) In The Global Amusements Market

Posted by praneeth on October 5th, 2018

The amusements market includes establishments involved in providing facilities for recreation, amusement, and gambling activities, and operating sports teams, clubs, or leagues, involved in playing games for recreational purposes. It includes companies offering participant games and sports facilities. Establishments using transportation equipment to provide recreational and entertainment services are not included in this industry.

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The global amusements market has been growing in the past years with a CAGR of almost 7%. TBRC’s latest report show the historic and future trends in the market for each year with sourced reasons to support the growth claims.

The report also shows the global amusements market to grow at a higher CAGR by 2021 as compared to 2017, along with geographies best suited for investments with highest return rate.

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Amusement parks are increasingly using virtual and augmented reality technology to provide an immersive experience to customers. Virtual reality is a 3D, computer generated environment which can interact with a person, whereas augmented reality turns an environment into a digital interface by placing virtual objects in the real world. Amusement parks are implementing this technology in rides and theater-based attractions.clv For instance, Plopsaland De Panne in De Panne, Belgium has a new virtual reality wooden roller coaster called Heidi The Ride, which can reach speeds of more than 43mph. Amusement park SeaWorld has started operating a new Kraken Virtual Reality Roller Coaster in Orlando. The Weave Breaker coaster brings the reality of jet skiing in an amusement park. Universal Studios have The Walking Dead mazes with augmented reality elements.

Companies included in the report are The Walt Disney Company, Las Vegas Sands, Universal Studios, MGM Resorts, Merlin Entertainment Group, Seaworld Entertainment, Vail Resorts, Six Flags Entertainment Corporation, Cedar Fair Entertainment Company, and Compagnie des Alpes.

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