The Importance of Visuals in a Presentation

Posted by kirthi on October 8th, 2018

We all have heard this adage in the world of marketing and event presentations: Content is king. But is it true? Yes, but only to an extent. Agreed that bad content cannot ever make a good presentation. But we often get carried away when we focus only on the content. In reality, what makes a presentation truly stand apart in modern times is the way it is presented, and a powerful, eye-catching design to go along with it.

Various studies have pointed to the importance of visuals in retaining information. Visuals are 400% more effective in learning than text. An audience will generally forget chunks of information written out on a slide. What they remember more vividly is its enchanting visuals, colours and the whole experience of the presentation. Which is why design has almost taken over the royal status that content enjoyed for so long, at least in the presentation industry.

Why Visuals Matter

If you wish to become a kickass presenter, it’s important to shift your focus from content to design. You need to stop using your presentation as a tool to bombard your audience with data and cluttered information in bullet points. Instead, use PowerPoint to emphasize what you speak through captivating visuals and less content that can easily be remembered.
When you begin to create event presentations that are high on quality graphics with minimal content, you will be able to truly maximise learning and retention.

PowerPoint presentation design services offered by experts often point to this fact that a great presentation is not complete without a powerful design. And whether you like it or not, visuals do matter. And you need to be a step ahead is to get well-equipped with the right visuals for your presentations, if you want them to be a success. There’s always a way to represent your ideas more visually, and less textually if you are ready to invest your time and efforts in it. You just have to get creative.

Investing is great visuals will always pay off. Either develop your skills or get the experts to do it for you. PowerPoint presentation design services are a rage and if you want your ppt to stand out from the crowd, you must evaluate this great option. Whether it is using enthralling graphics, an interesting infographic, or a touching photograph that’s worth a thousand words; using visuals will immediately raise the level of your audience engagement and influence a positive response.

So the next time someone says, content is king in presentations, feel free to correct the saying. Content is no doubt important, but let’s just not get carried away this time! Design speaks louder than words in this case.