The Importance Of Good Custom Cups In Your Coffee Shop?

Posted by Custa Cup on October 9th, 2018

Owning a coffee shop is probably deemed as one of the most interesting career choices, simply because of the different kinds of people that one gets to meet every day. There are office workers, college goers, chit chatters, families who come with the little tots, and several kinds of people to which the busy buzzing area becomes a witness of!

But of course, the process of owning a café and becoming successful is far underrated, and a lot of work goes into it – which is obviously not accounted for. One of the main job roles of a coffee shop owner beyond serving good snacks and great coffee is to have the best custom cups. Going amiss there could mean serious setbacks in a lot of different departments. And this is why we have brought you some of the things that custom cups help with -

1. Custom Printed Disposable Cups Are Branding Tools

If you are looking to do some serious branding for your coffee shop, then you will need custom printed disposable cups at your service. Cups make for a great agent because it reaches out to everybody and very closely so, no matter where they are sitting in the coffee shop.

Also, a bright and vibrant coffee cup will attract a lot of attention – and that is what the branding process is all about.

2. You Can Send a Nice Tagline

Let’s just address the elephant in the room – people love taglines. And if you have a quirky one that you would like to hammer your brand with a difference in the minds of the target audience, then cups are your best choice. You can add it with a crazy font and some back-ground color and people will not be able to get enough of it.

Just make sure it is a simple statement and not a convoluted train of thought – because that is not something people really connect to when it comes to having a nice tagline. Cup taglines should also reflect your business and what it stands for.
Take Starbucks’ tagline for example:

“To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time.”

It sounds inspiring, altruistic, and philosophical – and yet does not move far away from the fact that they make coffee. That is what you should definitely have as well! However, you can go short, crisp and smart with your brand’s tagline.

3. A Great Place For Seasonal Greetings

If you want to celebrate the festive season and other positive thoughts, then the custom made cup will make for a great tool. It’s something that a lot of people will appreciate and feel good about – and inclusive way to build customer loyalty and show that you care about them as a coffee shop owner.

However, when you really think about it, there is no place better than this to hand a “Merry Christmas”, because it delivers the message personally and right to their hands.

If you are tired of festive greetings only, then you can also print inspiring quotes and or funny jokes to make them feel more positive right at the start making them pause before they take a sip.
These are the 3 reasons that show why custom cups are so important in a coffee shop and if you do not have them already, then you should start making some inclusions. Hope for the best!