Why Your Company Need a Website?Posted by Souvik gayen on October 11th, 2018 Should your business have a website? no! Nearly 40% of small businesses do not have a website in 2018. Websites are Worthwhile Investments for Businesses. Websites are valuable for any business, large or small. They help you be found online by potential customers, connect with existing customers directly through social media and email, and market you products/services. Unless you’re a business owner who is not interested in growing your brand, you need to have a website. I used to tell business owners that it didn't matter if they had a website if most of their business was local. But now almost everyone uses the internet to get information - even local information. Potential customers are using their Smart phones and tablets to decide where to go and what to buy. So your business has to come up in local search or beware; people who are searching will find other local businesses rather than yours. At Selenova Technologies, small business success is our middle name. We WANT you to succeed. So, in this article, I’ll cover:
1) A business website gives you another opportunity for data collection/lead generation:------ For instance, getting people to write their email addresses on pieces of paper and handing them in at a physical storefront is hard. But getting people to type their email address into a box on a website is much, much easier - especially if they perceive that they're getting something for it, such as a newsletter, a special report or an ebook. And once you have the email address, you have another way to reach your potential customer. 2)Web Design:-- A good website starts life in the design stage. No reasonable person would start to build a house without designing it first; no reasonable website builders should begin construction without a design either. While I admit there may be a better chance of succeeding with the un-designed website than with the un-designed house, you are selling yourself short if you skip the design stage. "you can't debug a system; you can only debug a system design”. The design of your website can either make or break the business you are trying to deliver. It actually makes a difference on how your target audience views your business or company and potentially turns them into your customers. As such, developing a website design that has an impressive user interface will result in a much better conversion rate, which leads to better business and revenue. 3)A WEBSITE IS ALWAYS ACCESSIBLE:- If your company locate in a bad communication location. which is only open a few hours a day, a website is open 24 hours a day, 365 days a year.Web accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to websites, by people with disabilities. When sites are correctly designed, developed and edited, all users have equal access to information and functionality. 4)A WEBSITE CAN IMPROVE CUSTOMER SERVICE:---- A website can be a valuable tool to any business. Planning, developing, and promoting a website properly is the only way to ensure that the website will be successful. The “success” of a website can only be determined by obtaining consistent, reliable information on customer behavior and striving to constantly improve the website to benefit customers. A successful website will take a “customer-centric” approach and aim to keep user needs the top priority at all times. Success will ultimately be determined by the satisfaction of the customer, and the ability to improve the information and services that a business offers as technology advances .So I strongly recommended you to create a designable website for your company and get a top rank. 5)Flexibility in experimenting:--- the website allows you to quickly carry out the experiments with analytics capabilities that are not available offline: banners, promotions, e-mail distribution, contextual advertising - seeing the results, you can quickly make changes on the site, increasing its efficiency. 6)You can find existing and potential customers:---Not only are all of these people able to see your website, but they can also interact with you through it. Using email, contact forms, guest books, and chat apps, you can talk with customers from the other side of the globe, get feedback about your new products and services, or even ship orders thousands of miles away. And people might come to your website from all different places, using search engines or Google Maps. 7)No Website Means Losing Business:--- By now it's clear that if you don't have a website, you're missing out on opportunities for customers to identify who you are and if they want to spend money with you. This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad. With so many template based websites available nowadays, such as Shopify.com, for you to customize for your unique business, there's truly no excuse for your website to look unprofessional and sloppy. If you can't proudly promote the website you have currently live and available for the world to see online, take it down. A bad website is far worse than no website - but let's be clear... both are bad for business. Source: Google, Wikipedia and other websites and articles.
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