SEM: What Is It And Why It Matters?

Posted by Young George on October 15th, 2018

In this era of digital marketing, you may have heard about the SEM as most of the SEO experts consider it one of the most effective ways to grow your business in the online market. With hundreds of competitors selling the very same thing in the market, it is never been more important to invest in search engine marketing services to catch the eyeballs. In this below article, you will learn the concept of SEM as well as why it matters for your campaign. 

An Overview of Search Engine Marketing

Search engine marketing of SEM is the process of marketing a business through paid advertisement appears on the search engine pages. How does it work? Well, there are several advertisers who bid on particular keywords users can use while marking search on the engines like Google, Bing and Yahoo which will give the opportunity to advertisers to show their ads along with the search engine results.

These ads come in various formats like small text-based ads, product listing ads (PLA), visual-based ads and often known as pay per click ads. The greatest advantage of using search engine marketing is that it offer advertiser an opportunity to put their ads in front of visitors who hold some sort of interest in their products and services.

The Foundation of the Search Engine Marketing

Just like other marketing strategies the search engine marketing is also based on the keyword research. Let’s dig further to find more.

SEM keyword research

Before you start bidding on your keywords you need to conduct in-depth research to find out the keywords you need to focus upon. In case, if you don’t know where to start from then you can use several online tools like WordStream, Moz’s keyword explorer, KWFinder and other online tools. 

Does it Really Matter to You?

Whether SEM matters or not totally depends on the intentions of the website owner. Some people create a website for personal reasons like to post vacation pictures, writing blogs on the trending topics, or give personal reviews on a particular book or movie. In short, they do not offer anything a customer would like to buy. The SEM doesn’t matter for these websites.

On the other side, if someone creates a website for promoting and selling products and services then they need conversions. You can attract the audience who are already interested in your products and services and turn them into potential customers. This is exactly what search engine marketing do it on your behalf. So, for companies like amazon.com and ebay.com as their business models totally rely upon the customers who come to their sites and buy their products.

In the end, if your business goal is to convert the visitors into potential customers then digital marketing strategies should matter to you.