5 Effective Ways To Use Social Media With PR

Posted by Ray Joderson on October 20th, 2018

Social media is an important contributor to publicity. Public relations (PR) professionals cannot undermine the importance of social media to PR. Here are effective ways to use social media with PR.

1. Include social sharing in Press Release

One of the best ways to use social media to promote PR is to enable social media sharing capabilities on your press releases. It should be easy for anyone who comes in contact with the press release to easily share them. Make sure that they are easy to share on popular social media platforms such as Facebook, Twitter, and Instagram.

2. Encourage content distribution

Distributing content that focuses on the brand is one of the sure ways of practicing social media PR. You should make sure that the content is relevant to your brand. Another thing is that the content must be original and it should communicate the positive essence of the brand you are marketing. The content must also reach the target market for it to have the expected impact.

3. Create Hashtags to facilitate campaigns

Hashtags are helpful in monitoring campaigns. They can also help you to check how your campaign is performing. Campaigns can also be searched easily when their hashtags are already known. Although hashtags are really effective in marketing, it is important to use appropriate hashtags. The hashtags should easily identify with the campaign and they should also be easily searchable. Hashtags should also contribute to the messages you want to send out.

4. Quick crisis management

Some little mistakes can escalate and cause damage to brands or to a brand's reputation. It is a PR professional's responsibility to tackle issues that can build a negative reputation for a brand. Social media gives PR professionals the opportunity to respond to issues immediately. For instance, when a customer complains about an issue on social media, you can respond immediately. Other people who have had that complain may also see your response and clear any bad notion they have about your brand. A professional PR can also release a press statement immediately to reduce the impact of crisis even before it escalates. You can also use social media to offer real-time expert advice on issues that arise in your industry.

5. Cooperate with the media and influencers

Reputable media organizations have a large social following. When you cooperate with them, they can put your brand out there. This will increase the awareness of your brand among their followers. In the same way, influencers are able to make brands more attractive to their followers. If you are able to get an influencer that identifies with your brand, this influencer can easily draw more attention to your brand through their social media handles.

Professional PR agencies such as Crier Communications have incorporated social media PR to the already existing traditional PR to bring brands closer to their target market. If you want to effectively market your brand, it is important to adopt modern tactics. Modern public relations cannot be successful without using social media.