Trends in Food Processing and Packaging Industry in India

Posted by Mira Das on October 24th, 2018

As the world of food packaging is changing, transparency in labeling, sustainability concerns, and the rise of the eco-friendly and flexible packaging are just a few trends to watch in the food processing industry in India. Given below are the descriptions of these trends:

Transparency (Clean and Clear Food)

Nowadays, consumers demand total transparency from farm to table, this means that when the food products are labeled 'eco-friendly' or free range, the companies involved in its harvesting, processing, and packaging be able to demonstrate those claims. Nutrition label requirements have also encouraged more transparency as far as the product ingredients and nutrition facts are concerned, that are enabling consumers to make informed choices when it comes to their health. Some of the research reports that consumers are now tuned in to food safety more than ever.

Hence, the desire for clean and clear packaging goes one step further. Not only do the consumers desire the innovative packaging design that clearly articulates its contents, but also they are attracted to the packaging that provides a visual reinforcement that the product is fresh.

Flexible and Sustainable Packaging Trends

Sustainable packaging has been a boon for both the consumers as well as the food processing industry in India. Sustainable and eco-friendly packaging are becoming standard instead of just a passing trend. Most of the leading global producers of food products have been innovating with eco-friendly packaging and focusing on reducing the carbon footprint created by the food products throughout the entire supply chain.

While rigid packaging like cans still has their space in PET food and beverage market, the sustainable and flexible packaging is quickly gaining ground. For example, cartons are gaining ground in the food processing and packaging industry in India for many reasons, among them:

With the increasingly crowded shelves in the PET food aisle, flexible packaging is easier and safer to handle that offer a great canvas.

As these technologies are now adopted by a greater number of manufacturers, competition has increased in the innovative packaging market and packaging materials.

Automation and Equipment Related Demands

Automation is considered to be the most impactful trend that will affect manufacturing operations over the next couple of years. With the increase in demand for innovative packaging for food products, more food manufacturers are looking into how the automation process can cut costs, increase efficiency, and improve the bottom line. Besides, a major trend not to be ignored is increasing consumer demand for products suited to their specific lifestyle.