Why is SEO highly crucial for today's businesses

Posted by Binary Clues on October 29th, 2018

INCREASE IN QUALITY TRAFFIC: A big number of potential customers are searching for your products/services online amidst a huge list of businesses competing heavily with you. Integrating SEO into your marketing strategy allows each page on your website to be an entry point for those customers. A well-developed SEO strategy almost guarantees you to hit potential customers at every stage of the buying funnel ensuring you are their choice when ready to make that decision.

IMPROVED VISIBILITY: Using the highest ranked keywords in your website will definitely make your brand more visible to potential customers. As per statistics, it takes 5-7 brand impressions before someone will remember your brand. SEO immediately improves brand visibility and impressions in the search engine results.

COST-EFFECTIVENESS: The investment in SEO is quite lesser than that in other channels of online marketing like PPC advertising, social media marketing, email marketing using B2B email data etc. It gives higher ROI comparatively and is cost-effective in every way possible.

INCREASE IN MOBILE BANDWIDTH: The amount of traffic delivered to mobile devices is highly exceeding than that delivered to traditional desktop devices. With this startling eruption in mobile usage, an entirely new world of effective SEO techniques have opened up for companies, such as local search optimization.

HIGHER CLOSING RATE:  85% of all clicks take place on organic listings as Paid Search only makes up 15% of the total click share for a keyword. Therefore your presence should be around the clicks and thus your closing rates are always higher when you use SEO. According to statistics from Search Engine Journal, SEO generated leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

BETTER ONLINE REPUTATION: Your online reputation makes a huge impact on the report card of your business will be as there is a big list of businesses always trying to take the game away from you. More than half of your customers are lurking around on the internet, hungry for information. So it is your golden chance to feed them the same and SEO helps you do that with ease and elan.

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