Retail? New Avatar: Serving Unique Experience to Customers In-store.

Posted by Shayamal Kumar on October 30th, 2018

Digital capabilities and emerging Hi-Tech has allowed retailers to transform shopping into an experience. And just when Brick and Mortar was thought to be a matter of the past, retailers redefined it in a brand New Avatar. Powered by Next-Gen network today’s experience stores are ready to enthrall the digitally empowered customers.

Delivering Experience in-store through Network

56 percent of shoppers say they first visit stores to assess products before buying them online.

Apple’ IBeacon to Amazon Books, IKEA’ place augmented-reality app to Nike’ hi-tech trial spaces shows how well retailers have augmented in-store shopping experience. Fuelled by Digital and hitech, stores are able to offer highly personalized and relevant customer experiences.

Unlike Digital/Web stores, physical stores have a unique advantage. That is customers can physically engage with the products. Consult with a sales or service staff in-store when required. In turn which allows stores to capture real-time data and insights. The collected intent later helps to deliver a value-added experience. And, engage better with their customers.

Technology and digital capabilities have simplified customer’s journey along all touch points. Digital payments, free WiFi, Scanners, Apps, RFID tags, AR, VR, Free coupons are common in stores today. While other technologies in the technology stack has made the whole retail mechanism seamless. Namely, Cloud, IoT, Artificial Intelligence, Machine Learn, Analytics, and Automation. Simplification of Supply Chain, warehouse and logistics have vastly reduced operational headaches. In turn allowing retailers to improve turn around time to customers. All these add up in delivering unique experiences to customers.