What are the best Android app promotion strategies for publishers?

Posted by FluperAppDevelopment on October 30th, 2018

In present times, Android market and Apple App Store are the two biggest app stores. Although there is a tough competition between both of them so app publishers have to make extra effort to promote their app. In the present era of mobile app development, publishers are focusing on app marketing tips to enhance their profit in the major app store i.e., Android market. Generally, Android and iOS platforms are popularly known for their flexibility and richness of user experience. To maintain an interaction with the target audience, mobile advertisers have to make some extra efforts.

Every Android App Publisher should check these useful tips -

Find your target platform

Generally, it is seen advertisers do not want to target Android’s entire range of mobile devices as this can become more expensive. Google gives freedom to mobile advertisers so that advertisers can target particular operating system instead of choosing all. Hence, it has become extremely easy for Android app marketer so that they can decide exact platforms as well as mobile devices that they want to target in-app marketing strategy.

Enable users to interact with you

Hire an advertising agency to create an attractive advertisement. You can attract an audience, engage with them as well as encourage them to check out your application.  One of the best ways to do this provides such options to audiences.  Clicking on such an option would eventually lead them to the place i.e., where you are promoting your application. Don’t forget to highlight the important functions of your application. If you are following such strategy strictly then definitely audience will get the general feel of the app.

Include different languages

We all better know that Android devices are available in different parts of the world. Hence, it would be advantageous for you to advertise in various languages and reach a higher number of international audiences as well.  Before proceeding ahead with this strategy, you have to plan out what languages you have to include and how to go through the translation process.

Make sure Ad Loads Fast

It is one of the important things that you should always keep in mind before promoting your application. Make sure that the app loading time should not more than 5 seconds.  If due to any reason, ad loading time is too much then definitely audience will get bored.  You need to remember one thing i.e., mobile audience is invariably quite fickle and demanding as well.  Hence, you need to do everything to grab user attention.

Offer viewers a reward

It is advertiser responsibility to engage viewers and offer them rewards in form of coupons, discounts, and free apps. Try to highlight all interesting offers so that viewers are tempted to know more about them.

Homogenize your Ad on different devices

One of the common problems with the Android platform is extreme fragmentation of the operating system. While choosing the operating system version, it is extremely difficult to adapt your advertisement to diverse mobile devices. Well, mobile app development services depend on various things such as the size of screen, brightness, resolution etc. If you work in such a way around the issue then definitely you will be able to reach a wider number of audiences.

Make your application viral by adopting strategic Plans -

Effortless Design

Nowadays, people are busy with various mobile applications.  You will be surprised to know that easy app design with minimum distraction attracts the user’s attention at first. You need to focus on Android application development for your app instead of annoying ads or unnecessary content.

Success in Social Media

We all better know that present generation spend a lot of time on social media and Youtube is one of the most-used platforms. You need to start introducing your app and share your content professionally on Facebook, Twitter etc.  It is one of the most effective ways to reach a large number of audiences.

Positive reviews 

No doubt in saying that reviews create a trustworthy and transparent profile for your application.  There are various ways to motivate user’s i.e, by posting positive reviews. Ask users to rate your application but don’t force them for any task.

App Store Optimisation

We all know that app stores have their own environment so you have to optimize the app so that it can adjust to that environment. App Store Optimisation helps you to ensure that your app has visibility in App Store. There are more than 2 million mobile applications available in the App store so you have to make some efforts to improve your app visibility. To enhance your app ranking, you can change your keywords.

Conclusion

If you want to reach your app to millions of people then definitely you have to make extra efforts in this direction. Once your application is designed, you need to focus on marketing and PR campaigns.