How to Look for a Great Creative Agency for Your Brand

Posted by Exicon Group on October 30th, 2018

Although the number of creative agencies in India is quite huge, finding one that’s not bogus or incompetent can be a daunting task for any brand. Business owners often end up approaching one randomly to meet their needs in a hurry. However, if you want quality work that reflects your brand identity and hits the home run with the target audience, you need to invest a little more time in sourcing a great partner to work with.

Don’t fret; we’re here to assist you in this seem7ly challenging process. Here are a few ways of sourcing a creative agency for your business.

Run a Google search

This might seem to be an obvious one, but it had to be on this list! When you run a basic search on Google using the keywords/phrases according to the required services, you can zero in on some good ad companies in Mumbai. High-ranking websites are those who’ve got the exact matches to your search terms, so they’re perfect to start with. These agencies are also sometimes the top performers in their industry. Once you head to their website, you’ll know all about the services they offer.

Look for recommendations

Your peers may already be working with an advertising company, why not request for a few good references? You can ask multiple people from your inner circle, whom you blindly trust, and make a list of the leads you want to contact. Of course, you need to take a look at their work and decide if the quality matches your expectations. You also need to figure out if they’re good with communication and meeting strict deadlines.

Find out who's behind great work

Saw a great campaign that inspired or impressed you? Find out which agency produced it and work with them! Whether it’s great visuals, amazing videos or some fantastic brochures you came across, you can find out who was behind the curtain and determine if they’ll fit in your budget. The advantage with this method of sourcing a creative agency is that you won’t be requiring any work samples from them later.

Exicon Group is one such Indian marketing communication agency that can take care of all your creative needs. Right from graphic design to video production, this agency can do it all. With about two decades of experience in the industry, it is a safe bet for any business that seeks to market its brand, products or services.