Why A Search Engine Optimization Agency Needs Time To Give Results?

Posted by Fosterideaz Technologies on October 31st, 2018

How much time should a search engine optimization agency take in delivering results? If you go buy the claims made by the SEO companies, you will find that the marketing companies make unbelievable offers like first page rank within 7 days. It isn’t that a site can’t achieve first page rank in a short time but that it seems too good to be true in today’s competitive times.

Let’s see reasons for websites taking more than normal time in achieving high ranks

1. Competition

The competition has increased and it has reached the level where it has become very difficult to achieve high ranks without hard working. Also, the search engine spiders take more time in studying websites. You have to wait for at least a couple of days for the search engine robots to visit your website and take note of the changes applied.

2. Tougher guidelines

Gone are the days when search engines relied more on websites than on their artificial intelligence. Today’s intelligent engines know what they want to see and they are very clear in their approach. They have clearly indicated websites to fall in line or face the music. A search engine optimization agency should know what the latest guidelines are and how to make websites search friendly.

3. New rules of the game

Search engines no longer consider backlinks generated from link farms as votes. On the contrary, they penalize the sites that cultivate link farms. Similarly, there are new rules for keywords and writing URLs. Also, the site has to be 100% secure. They have new set of rules for the sites to follow and the sites that don’t follow these rules are shunted out of SERPs.

4. Tough action

What if a high ranking site is found forging the rules? The site would be immediately stripped of its rank and send out of the SERPs. This has happened to many websites and there is little a search engine optimization agency can do to save a site from penalty. The best thing a SEO company can do is to follow the rules and guidelines in letter and spirit.

5. Quick changes

Search engines are competing with each other and also they are facing danger from social media that has now acquired the role of a search engine. In this situation Google and others are quickly optimizing their roles to make sure that they give matching results for search queries.