?Why Search Engine Ranking Drop?s? ? Sochtek

Posted by Bhuvnesh Aggarwal on November 2nd, 2018

Every Business in this Scientific and modern era wants to grow its sales and customers. And in this online world, only those businesses can grow who can attract more and steady traffic to its website. A good SEO Ranking can give more traffic to a website, and for good Seo ranking a good SEO Service is required. And in the last Google is the main thing and source of traffic and High ranking.

If the Search Engine Ranking of a website is high then website experience a good traffic that generate emails, phone calls, leads, sales, customer and if SEO Ranking of website is experience a drop then your website will lose traffic, sales, customers, business and etc.

There are many reasons for website traffic fall or drop, when you find out the cause of dropping then you can determine the actions to recover it. Sometimes fall in ranking can be naturally and temporary result of any action on your website.

•   Tracking Wrong Keywords:  The main reason for ranking drop is tracking of old and outdated keywords. Now day’s people use simple and natural language to find out their queries. That’s why they unable to find out their answer, they type complete question into search bar of the search engines rather than specific keywords. So you have to update your strategy and keywords according to the latest language i.e. simple and natural.
•   Lost Links: Another one reason for falling ranking is losing good and high quality links. For example if you post your product and services on a classified website. If after sometime this website is disappeared or closed due to some reason, then those link is also disappear if it is high or good link. So to recover this reason we have to continually creating new high and good quality links.
•   Google Dance: The fluctuation in the ranking is general. The ranking is changes from one system to another, one place to another place and one variable to another variable. Buy this reason is valid for only small drop in the ranking.
•   Re-design and create new website: If you change the design of the exiting one website, then falling in ranking is must, regardless of how your new website is strong in Seo compare to the new one.
•   Low quality links: The low quality links leads to the search engine spamming. So don’t accumulate low quality links for a low price.
•   High competition from competitors: The steady fall in ranking, if you are doing everything for your SEO Ranking. The reason for this might be that your competitors doing a best job. Your website is never fully optimized because your competitors always doing something to improving their websites.
•   Changes in Google Algorithms: Many times we notice a drop in Search Engine Ranking which are not a result of action relate to your website. Google have made changes in their algorithms and strategies which results into drop of ranking.
•   Page Speed: One of another reason for ranking fall is slow load speed of page. How fast your page’s content loads will not decide your ranking but also user experience. When page loads take more time then bounce rate becomes higher and online users will distract from your website. Because users does not want to wait for your content.
•   Meta Information: The metas are the main thing for a successful SEO Ranking. The Search Engine only read your metas to find out the information about your website. So keep updates your metas according to the latest language and requirements.
•   Duplicate Data or Content: The duplicate data does not always results in falling of ranking. But when duplicate data is only use for the purpose of manipulate ranking, increase traffic then Goggle will penalize your website. The results of penalty will leads to the drop in the ranking and in worse case the Google will completely removed your website from the Google index and it will no longer to find out in search.

Avoid using shortcuts for increasing the website ranking and traffic.

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