Global Ultrasound Market Research and Forecast, 2018-2023

Posted by Orion Market Research on November 3rd, 2018

The scope of technological modernization continues to grow in all industries such as healthcare, automobile, energy and so on. technological innovation in healthcare industry is playing a major role in almost all the processes. Technological advancement in healthcare sector has been increasing due to demand for the improvements in patient access, lower wait times, improved revenues for health systems, lower costs systems, and much more. Technological advancement in healthcare sector is driving the growth for the global ultrasound market. Since 1970s, the healthcare provider has been utilizing traditional ultrasound system such as b-mode ultrasound system for diagnostic purpose.

Over the past 10 years, there has been substantial technological improvements in the system and development of new technologies that allowed ultrasound to become more globally adopted. Technological improvement in equipment includes reduction in the size of equipment, less heat generation and more power efficient. All these upgrades in the equipment along with significant improvement in the image quality is driving the growth of the global ultrasound market. Further, introduction of point-of-care ultrasound is one of the major advancements in the market. Point-of-care ultrasound has widely utilized in emergency rooms, PCP (primary care physician) offices and obstetric practices. This trend is expected to persist as healthcare reform continues to favor the use of more cost-effective solutions which in turn drive the growth of the market.

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The application of ultrasound for medical imaging is widely adopted to achieve accurate diagnosis and aid in reaching the most appropriate treatment regime, which in turn improves the healthcare outcomes. The evolution in medical industry has constantly put pressure on medical diagnostic manufacturers for increasing the intensity of innovation, aiming at reduced operational cost, while improving clinical workflow. With the advances in microelectronics and sensors, and powered by the integration of new applications, the ultrasound technology has evolved from cart-based and single used system to highly portable and multi-use diagnostic systems.

Philips Healthcare is one of the leading players in ultrasound market. the ultrasound technology has been extensively adopted by various clinical applications including liver and breast imaging, cardiology and interventional cardiology, among others. Philips is continuously involved in making innovations in its ultrasound solution suite that mainly comprises Affiniti and EPIQ platforms. For Instance, Philips Healthcare India at ULTRAFEST 2017, Mumbai, India, has announced the advanced features for its existing ultrasound suite. ULTRAFEST is an event for the residents and practicing consultants to teach and educate them for ultrasound technology and enhance their skills while updating their knowledge. Philips Healthcare at this event has introduced following features for meeting the challenge of today’s most demanding practices:

Affiniti Continuum 1.0 upgrade

Affiniti Continuum 1.0 offers a suite of features and capabilities for elevating the clinical solutions and exam workflow. The features of this platform include:

•          New MaxVue high-definition display– It enables the visualization of anatomy more accurately with 1,179,648 more image pixels in contrast to the standard 4:3 display format mode. MaxVue has enhanced the viewing of ultrasound during interventional procedures providing 38% more viewing area.
•          Enhanced active native data– This allows the post-processing of a number of exam parameters for finalizing the images before transfer to PACS (picture archiving and communication system).
•          ElastPQ enhancements- it aids in achieving liver’s tissue stiffness values on the area of interest using ultrasound shear wave elastography that offers a non-invasive, easily performed and reproducible way of measuring tissue stiffness.
•          Enhanced image fusion and navigation– With the image fusion, the inherent advantages of multimodality imaging and Anatomical Intelligence Ultrasound (AIS) is combined directly on the ultrasound system. The clinicians are provided with more diagnostic power with this, while the radiation burden is reduced with maximizing the throughput in the department.

EPIQ Evolution 3.0

EPIQ Evolution 3.0 offers a suite of features and capabilities providing a comprehensive ultrasound solution for the assessment, treatment, and monitoring of liver disease. New features of EPIQ Evolution 3.0 include:

•          High Definition Imaging with new MaxVue.
•          Achieving definitive tissue stiffness data with enhanced ElastPQ shear wave elastography.
•          Exceptional liver imaging with Pure Wave transducer technology.
•          Improved Active Native Data.
•          Enhanced Fusion and Navigation for fast clinical decisions and treatment planning.

Innosight

Innosight offered by the Philips provides unique benefits of conducting a rapid, routine ultrasound scan at hospitals, clinics, office, home, as well as on immobilized patients easily. Innosight serves as an affordable and portable ultrasound technology with several capabilities including annotations, application-specific analysis packages, and tissue-specific presets. It encompasses additional features such as multi-purpose kickstand, battery back-up, and one-touch image optimization.

All these innovations and upgrades to the ultrasound imaging system by Philips Healthcare is meeting all the needs of the changing healthcare and combating their challenges. The diagnostic landscape requires such rapid innovations and advances certainly for meeting the rising demand of affordable and quality care.

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