Radio In The Digital Age- The Shift Towards Online Channels

Posted by ananth on November 4th, 2018

Radio stations have been digitalized and are moving towards an online channel to avoid crackly signals and disturbances from ruining a show. Major players in the market have discarded towers and transmitters and are sending content over the internet. Digitization has also brought down costs as less manpower is required for operation.


 North America was the largest geographic region in the market in 2017, accounting for one-third of the global market.  The USA was the largest country accounting for one-fifth of the global radio broadcasting market.

  According to The Business Research Company’s Consultant, Nitin Gianchandani, automation is desired spot for resource allocating and controlling schedules. Internet radio software, of which our SAM Broadcaster Cloud is top of the pile, will be rolled out by the largest stations on the planet. It gives creative teams the freedom to pursue the making of a program, as opposed to ensuring it plays effectively.

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iHeart Media Inc was the biggest player in the radio broadcasting market, with revenues of billion in 2016. iHeart media Inc.’s growth strategy is the acquisition of seven radio stations from Entercom in Boston, MA and Seattle, WA.

The radio broadcasting industry comprises establishments primarily engaged in broadcasting audio signals. These establishments operate radio broadcasting studios and facilities for the transmission of aural programming to the public, to affiliates, or to subscribers. The radio programs may include entertainment, news, talk shows, business data, or religious services.

Radio Broadcasting Global Market Report 2018 is a detailed report giving a unique insight into this market. The report is priced at 00 for an individual user. To use across your office, the price is 00 and 00 if you wish to use across a multinational company.

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