5 Steps To Build A Mobile App For Your Startup

Posted by Samaira Sandberg on November 6th, 2018

Smartphones play a leading role in today's business world due to increased business mobility. Gartner predicts that mobile phone sales will reach 2.1 billion by 2019. This will increase the demand for applications that meet the requirements of high performance and usability of consumers. For this reason, entry to the market is like running a mobile app and has a better chance of succeeding than others. Most business people, however, often encounter one common question, ie "How to make an idea and create a great mobile app?" If it is a matter that bothers you, we have a solution. In this blog, we'll discuss the strategy you should follow when creating your app.

First, you need to know what your app will do when it is marketed, and how much effect it will be able to satisfy its customers. Special Offer or Offers, Planning, Coupons / Discounts, Design, Wire Boxes, etc. There are some of the important things that a professional mobile application developer needs to define the best mobile application strategy to run. Let's start by analyzing ideas.

1) Idea Analysis

It is the most important thing that every businessman should consider before starting to build the application, especially for start-ups. The idea is something that affects the entire application because it is the foundation.

Analysis of application development ideas includes market analysis, competition analysis, and country-specific research. It's the perfect business plan to run your idea for applications.

-Market Analysis: Targeting for the Right Audience, Unique Sales Proposal (USP), Marketing Channels are the core of marketing analysis. Customer targeting is essential because customers are a key component of the success of your application. USP is needed to convince someone why your application is superior to other similar applications. In addition, you can choose different marketing channels by target audience to know about your app.

- Competition analysis: The Google Play Store consists of millions of applications that make your application more competitive and more difficult to get a good reputation in less time. Since there are a number of similar applications, you need to design and deploy unique features to your application to maximize user attention. In addition, you need to choose a reasonable monetization strategy to limit this problem.

- Country-specific research: It is important to thoroughly explore the needs of different countries and their implementation through the application. Country-specific research helps application developers design applications according to the needs of different people around the world. It will allow them to paste all the functions required by different people into the bootable mobile application.

2) Planning

A good plan, if done correctly, may soon take your application to success. Your business plan must include a planned profit and loss statement that sets out various liabilities and assets that accumulate, ideally within one year. Below are some key metrics for properly planning bootable mobile applications.

- Surveys and questionnaires: Running surveys and questionnaires will give you unparalleled customer behavior information that adds weight to your business plan for mobile applications. Knowing your target audience makes it easy for you to ask questions about usage patterns.

Monetization strategy: Based on a monetization strategy, you can predict the cash flow of mobile apps that are running. Most applications focus on revenue growth over revenue and monetize user base much later.

- Check Google Trends: Check Google's keyword trends related to your app's idea. Ideally, your app points to the problem and the growing market, and Google Trends can give you a good idea of ​​your potential customers.

- Use Analytics: You can also use third-party application analytics platforms such as App Annie and Sensor Tower to get more details about the size of the market and understand what you're up against.

3) Budgeting

Beginning with mobile applications for its new start is very advantageous compared to other companies. Mobile apps can be built for less than $ 2000, compared to a restaurant configuration that requires an investment of $ 50,000.

Some of the main budget metrics are listed below:

- Lifetime Value: This value gives you an idea of ​​how much money you can expect on average from one user. In fact, it indicates the financial viability of your mobile app.

- Customer Acquisition Costs: This is a critical metric that gives you an idea of ​​the cost of installing the app or of the CPI index. For precision CPI, some industry benchmarks need to be used. This gives you an idea of ​​how much you can expect to spend when you go to high-value users.

- Startup and burn rate: Your burn rate should be low as it determines how much money you expect to spend per month. While the take-off and landing course is defined as the total burn rate.

4) Outsourcing

Outsourcing projects are a good decision for any launch. For start-ups, it is difficult to invest in renting companies that have low budgets. Admitting a dedicated mobile application developer would not be enough for start-ups, as well as providing them with the perfect mobile application development as they focus on key activities. This is an economical approach with many benefits for start-ups.

Read More: Top Indian IT Outsourcing Companies, Software Development Firms | 2018–2019

5) Mobile App Marketing

There are millions of mobile devices and tablets. There is a large market for application. You need to define the target audience to whom you place your mobile app on the market. The narrower the target segment, the higher the conversion rate. It also helps you to provide excellent customer experience and greater customer loyalty. In addition, you can use a wide range of channels to spread marketing messages depending on your user preferences.

Some of these channels include:

- Social media ads

- Partnership

- Target renewal campaigns

- Organic installations

- Optimize app business

- Redirecting mobile device pages

- Content marketing

- Event marketing

- Press and application notification

It is necessary for the market to bring together people looking for work and people ready to rent. Small businesses and employers are also looking for people to complete their work, and people make another concert concert. By offering a platform for the market, you get a commission for it. This is a very nice area and you can use this opportunity by creating a mobile app market.

For an instance, can you imagine designing an exclusive T-shirt for the 2016 FIFA World Cup and launching it through the mobile application? It will also try to create a landing page or a website and, in social networks and the market. But the main focus must be to sell it through a mobile application.

Ending Note:

So far we have discussed various amazing ideas to build interactive mobile applications for startups that will help them gain many business benefits. However, cost, time and market are three important parameters that should be kept in my mind by any startup business before the development of mobile application. In fact, hiring a dedicated mobile app developer is the best decision for any startup in this modern digital world.

However, if you still find any difficulty with mobile app development, then no need to worry. I have prepared a list of mobile app development companies. These Indian app companies have an expert team of dedicated mobile app developers who have successfully delivered more than 100 mobile apps to its clients across the globe. Feel free to ask me for any queries.