Why product photography is important for your products?

Posted by Left Coast Marketing LLC on November 11th, 2018

What is Product Photography?

Similarly, when customers land on your store page, their attention gravitates to your images first and, if they like what they see, they keep on browsing and, hopefully, make a purchase. This is why product photography is essential to the success of any ecommerce operation.

Stats from tracking show that store visitors are initially attracted by visual factors, which makes them more likely to stick around and explore the site. Sort of quality your images have, will define this first interaction, the perceived value of your products, and your brand’s image. First impressions can make or break an ecommerce store and your product photos are at the helm of that interaction which is why you need best product photography. In this article we will help you understand what makes an image engaging and walk you through producing photos that boost the lifetime value of your customers.

Images are a Key Element of Your Branding

You should consider intertwining branding in everything you do, from your store design to your social media taglines. Because your branding speaks to your target audience, and successful brands understand its importance in crafting relationships with customers. Relationships are formed with customers by using your brand voice and personality to resonate with buyers. Of rouse, images are a key element of that voice and personality.

For an instance if you own a vinery, wine bottle photography is something you want to go for.  Hiring an awesome company for wine bottle photography would boost your sales because how your product looks matters these days.

When done well, branding through best product photography goes beyond trust and builds up an emotional connection with your buyers. Brainstorm how Microsoft turned people into die-hard fans that own every device the company’s made by promoting their philosophy more than their products.

Sort of images you use across your ecommerce ecosystem radiate your brand’s identity. All the elements used that define them, define your brand. Some of these elements are:

  • Color palette
  • Saturation
  • Focal length
  • Shadows
  • Composition
  • Location and context

Best product photography can enrich your presentation and make your product speak to your audience. If one spots a white polar bear on a red background with nothing else, you will immediately think about the logo of Coca-Cola. However, it might look simple, that level of brand recognition has been years in the making with images of those same colours and main characters all over every kind of physical and virtual experience.

If you can’t settle for anything but Best product photography, contact Left Coast Marketing at https://leftcoastmarketing.com, they also do awesome wine bottle photography. For any questions, call 707.479.5385.

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Left Coast Marketing LLC

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Left Coast Marketing LLC
Joined: August 23rd, 2018
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