Trending Advertising Concepts of 2019

Posted by helaneblumfield on November 14th, 2018

The Internet is one such thing where you either have to adapt to the changing trend or you get left behind. It has been many years that advertising trends have shifted from the desktop to mobile phones. There are many deep and significant insights into what the trending advertising concepts of 2019 would be. These creative concepts would have an impact on the way you look at digital advertising throughout the year 2019. Some of the trends are.

• Mobile Based Advertising: Globally most of the people now use smart phones. Mobile phones intend on letting the customers interact on a more personal level with the business representatives or the company. Crafting marketing strategies depending on the usage of the mobile phone is a must. Most of the people nowadays rely on their mobile phones for all their online activities especially the younger generation. Thus making your website more mobile-friendly helps you get closer to your customers.

• Personalization in Digital Advertising: Personalization is the key to effective approach regarding digital advertising. New technological innovations every day and enhanced data collection are now more important than ever. It is through this method that you impress the customer by acknowledging their specific needs and preferences. Design directors work on websites to make it viewer friendly and help the customers find the information they are looking for.

• Video Advertising; Many surveys have stated that customers sometimes complain about not enough video advertising. Creative video production helps your customer to understand the concept of the product better. This is a golden opportunity you should take full advantage off. This leads to a greater sale and people also share videos more than they share texts. A good content creator would always incorporate videos to make their website look more exquisite and target the right kind of audience.

• Offer Instantaneous Information: Customers nowadays put the focus on getting detailed information regarding their product. Thus you get high growth opportunities by providing instantaneous information when and whenever the customers ask for it. Respond to all four micro-moment categories to broaden your marketing strategy campaign.

Digital marketing in the year 2019 would take an innovative turn. You as a marketing and advertising professional would be able to have an effect on your customer. Helane Blum Fields help you follow the latest trends based on advanced marketing research. Follow these trends to stay above others in the world of digital advertising.