To achieve further growth and development, any company, large or small, tends to participate in exhibitions. The effectiveness of participation depends on the exhibition booth Moscow. If the exhibition stand was remembered by the visitors of the exhibition, the company representing it will be remembered.
Exhibition stands - a modern presentation of the company
Exhibition stand Ukraine is a branded space allocated to the company for a presentation or promotion of products and services on the territory of exhibition centres. An exhibition stand is an image of an enterprise created by an exhibition company on the basis of a customer’s technical specification.
The advantages of participation in the exhibition with an exhibition stand:
Creating a company image. The opportunity in a short time to reach the desired levels. The conclusion of commercial contracts. Strengthening the status of the company.
Types of exhibition stands
There are the following types of exhibition stands:
Mobile exhibition stands. Standard exhibition stands. Exclusive exhibition stands.
MOBILE EXHIBITION STANDS
Mobile exhibition stands are typical racks of reusable use. The defining value is their mobility in transportation as well as application.
The advantages of mobile stands include:
affordable price compactness possibility of assembly and transportation by one person use in small spaces.
The most common types of mobile exhibition booths are:
Roll-up pop-up promo stands
Roll-up stands got their name due to the roller mechanism, which winds the information canvas into a roll. Typical roll-up dimensions: width from 80 cm and more, height 200-250 cm. The canvas is made either from a banner or from paper. Paper fabric to give strength laminate glossy or matte film. Roll-up convenient opportunity to replace the canvas. Their main disadvantage: not to be used on the street.
STANDARD EXHIBITION STANDS
Standard exhibition stands - finished, equipped with a standard set of technical equipment, area. It is rented from the general developer of the exhibition area. Standard exhibition stands are built from the octanorm constructor with plastic filling. The area is covered with a carpet covering.
It is difficult to get a tangible marketing result from participating in an exhibition with a standard exhibition stand, since such stands are devoid of brightness. In fact, it is impersonal equipment. These designs will not distinguish the company from the general background of competing companies.
EXCLUSIVE EXHIBITION STANDS
Before participating in the exhibition, the future exhibitor must clearly understand the goals and objectives of participation. It is necessary to answer the question: how to use the reserved area with maximum benefit?
It should be understood that the exhibition is a platform where a huge number of companies are exposed: manufacturers, suppliers, intermediaries. From this set of companies, it is necessary to stand out regardless of the task: whether it is to search for a supplier, partners, or its potential customers.
The main purpose of participation is to attract maximum attention. Only exclusive exhibition stands cope with the achievement of this goal.
So what is an exclusive exhibition booth?
An exclusive exhibition stand construction according to a unique design project. A whole group of specialists and exhibition stand contractors Moscow is working on the creation of an exclusive exhibition project: designers, designers, installers. Such exposures are used once. At the end of the exhibition, the stands are dismantled and disposed of. The design of an exclusive stand can be repeated, but the stand itself is built up in a new way. Hence their name is exclusive. The design of an exclusive exhibition booth is determined by the technical task of the customer, where the wishes and requirements for building, goals and objectives for participation are indicated. Based on the technical specifications, the developer develops the concept of the stand, its idea.
DEVELOPMENT OF THE PROJECT OF THE EXHIBITION STAND
To get a quality project, you need time. The recommended preparation period for the exhibition is six months before the start of installation.
Having studied the technical task, the designer proceeds to the drawing of the design project. As usual, it takes 2 weeks. Be sure to take into account the location of the area in the pavilion, its configuration, the location of competitors, the direction of flow of visitors and, of course, the budget.
The exhibition design project is presented on various sides (front, left, right, top), detailing zones, interesting accents that will attract the attention of visitors, highlight a stand or outshine competitors. The grid of heights of the stand, the grid of the area is shown.
Further, 3D visualization of the project is calculated in detail, a project estimate is created.
After edits and final approval, the design project is transferred to the design department.
To participate in the exhibition was effective, and your stand is memorable and spectacular compared to the rest, actively introduce new products in the field of creating attractive effects, do not be afraid to experiment.
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HealthyFoal87 Joined: October 15th, 2018 Articles Posted: 25
