Top Reasons Why Email Marketing is Important For Marketers

Posted by Kathy Jones on November 16th, 2018

Marketing brings the vital statistic in the account books of the investors, and in this digital era the traditional marketing strategies have gone backseat and the email marketing comes into the frontage.

With the inception of the digital marketing strategies, email marketing grabs a quick attention to all the marketers no matter what they are serving online or offline. Therefore, every company is being connected to their clients virtually with email marketing. Although this is not a new jargon in the marketplace, the rapidity of its usage has been upsurged after the development of the social media marketing, viral video marketing, and other popular forms of virtual marketing. Therefore, most of the smart investors are looking for different email marketing software according to their business requirement.

Before, you start searching the best app or software to shoot bulk emails to your clients, know the most important reason to use email marketing in the business growth.

1. Getting in touch with the prospects

Emails could keep customers more connected than social media promotion. No one takes any online promotion seriously whereas most email users come online at least once each day (according to reliable data). On the other hand, a simple message such as- “Hi, you are on our mind, and this is a special offer only for you…” will help grab the user’s attention at once. In case, the users get interested in the policies or the offers. They will surely make some commitment to your business. Moreover, email marketing is so much engaging.

2. The real-time attention of the users

According to an online market survey, near about 54% of emails are opened on mobile devices. This is the good news for the smart marketers because the smartphone users are always check their inbox regularly. Using an email marketing tool makes the email attractive and connected directly to your business website or the app. Creating a subscribe button makes users up-to-date with your trade information.

3. It's affordable

It is really a wrong notion that the marketers must pay a few pennies for every email. On the contrary, you can reach several prospects with a single click.

4. It’s timely

One of the benefits of email marketing is to sell your product or to inform the recent offers through email. Sending your customers, a special offer on the product on their birthdays or other special days is easy with the help of the easy email marketing software.

Email marketing has a huge hype in the marketing world. It is proved that more than 73% of business help is done by this bulk mail process. It also effective in B2C sometime. These days, every online marketer is looking for the easy tools for generating bulk email in the virtual world.