Only ethical SEO techniques can deliver sustainable result

Posted by Thomas J Decker on November 18th, 2018

Most of the business owners now have adopted online marketing or digital marketing techniques to promote their businesses. Search engine optimization (SEO) is becoming increasingly popular as an online marketing technique. Though it is obvious for any business owner to choose affordable SEO services to keep control on the marketing cost, it is also equally important to ensure that ethical SEO techniques are adopted for improved results.

To explain briefly, SEO is an online marketing technique that helps your business website to rank higher in popular search engines like Google, Yahoo, Bing etc. The ultimate objective of any SEO initiative is not only to rank higher but also appear in the first page of the search result pages as most of the decisions (as high as over 90%) are taken by just visiting first page. Now appearing on the first page of search engine listing is easier said than done. It needs focussed, persistent effort of a skilled team over a considerable timeframe to achieve this result. Also, another important point here is not only to rank high and appear in the first page but also appear in the first page each time and every time in future. This makes the job even more difficult.

In this era of cut-throat competition, all businesses try to keep their cost to minimum so that they can offer their products and services at a lower cost and create an edge for themselves over competition. While there is no wrong in doing this but it should not be done by adopting any means or practice that is unethical in nature. In this case, SEO agencies should only follow ethical SEO techniques so that the result achieved is sustained for a longer period of time.

Let’s look at the basic difference between ethical and unethical techniques. There are two ways websites can be optimized – either for the search engines or for the visitors. Search engines give utmost priority to user experience and penalize any such techniques that affect user experience adversely. Some SEO agencies that offer affordable SEO services may create content by stuffing keywords which provides no or little value to the users. Techniques like this can deliver results quickly but can never be sustained in the long run. Once it is identified by the search engines, the website gets penalized and loses its rank overnight. Once the website loses its ranking the task of regaining original ranking becomes even more difficult and time consuming. As the time required is higher, the cost also becomes higher.

To sum up, it is obvious for any business owners to search for good bargain for the products and services they buy to keep control on their cost. But, it should never be at the cost of quality. Similarly, you should be prudent to choose an SEO agency that provides affordable SEO services so that you pay exactly the right amount their services are worth for but it is equally important to ensure that they use white hat or ethical SEO techniques for achieving the desired result. It is important to note that the cost of not following the white hat SEO techniques can be huge.

You should keep your marketing spend under control through affordable SEO services but make sure the agency adopts ethical SEO techniques only.

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Thomas J Decker

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Thomas J Decker
Joined: May 27th, 2017
Articles Posted: 82

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