How to improve search engine ranking with the help of SEO
Posted by Thomas J Decker on November 18th, 2018
It is perhaps nothing new to know that out of 100 visitors searching for some info in their favourite search engine, 95 users never bother to look beyond the first page. So, for your business to succeed you must know how to improve search engine ranking and we will tell you it is only possible with the help of SEO.
First thing first: we are not going to offer a magic button that you need to press to reach the first page of any search engine, say Google. It is a continuous process and a meticulous one. If you do things in haste and in unethical manner you will be penalised and then coming back to the ranking will be even tougher job. So, it is better to be patient than be sorry. Resourcefulness in your part is surely a key to achieving your goal in improving your website’s page rank. Along with that you need to have dedication and persistence. Also, you will have to think about making the process creative, because every popular search engine changes its page rank algorithm regularly.
They do so in order to save their users being duped by unscrupulous businesses who serve them information that is either wrong or outdated. So, for you to be in the good book of search engines like Google is to offer useful content regularly for your clients.
So, how to improve search engine ranking? The first step would be to know the latest ranking algorithm of your search engine. Some of the changes introduced by Google are either tiny tweaks and often they are major changes to their ranking algorithm. When Google launched their Panda in February 2011, it was meant for weeding out duplicate, plagiarized or thin content. It took care of user-generated spam and penalised websites heavily for keyword stuffing.
So, to counter this you should have quality content to get passed through the quality score assigned by Panda. Since then there have been frequent rollouts of updates which subsequently become part of Google’s core algorithm. There are some SEO tools that will help you to scan through your website periodically and correct it according to the report. If you have engaged some professional agency to take care of your website’s optimisation for search engine they will do the needful.
The agency has experts who would check your current search rankings, measure the right matrices and then track it regularly and then fix the errors, if there are any. Have you got your website mobile ready? If not, it will be the immediate action to take up.
Keyword research is an extremely important part of SEO and you should depend only on the experts for the job. They have years of experience on researching on the most effective keywords for your industry and you can be sure of success if you want to know how to improve search engine ranking. They would chalk out a plan for on-page optimisation and use the most relevant keywords to create amazing content for each page of your website. You should also enquire how to use link building to improve page rank of your website.
Although SEO is primarily for search engines but if you wish to know how to improve search engine ranking take help of an expert.