WHY YOUR BRAND NEEDS A POP-UP STORE

Posted by Cathy Johnson on November 19th, 2018

The goals of going ahead with pop-up store vary with the size of brands. However, the following three aims are typically common for all the brands that are opening up a pop-up store:

• Revenue Generation

• Brand Awareness

• Customer Engagement

The pop-up store was once considered as a short-term marketing strategy to promote and showcase business and products. However, the pop-up industry is now growing rapidly and is considered a  billion industry. So, whether you own an e-commerce business or already have a storefront, following reasons for starting a pop-up store will be beneficial for your business:

• Driving customers Offline

‘Experience’ is an important factor that plays a vital role in a successful purchase by a customer. Hence, for many customers trying on a product prior to purchasing it can be a real pain point. To enhance the shopping experience of customers, pop-up stores are very beneficial. Even a study reveals that in today’s world, 78% of shoppers are “webrooming” (browsing online, then purchasing in a store).

• Pop-up stores are fruitful around a Sale, Season, or Holiday

Festivals are the time when people spend a lot on their loved ones. Experimenting your brand closely with a holiday and giving customers access to a physical location is a great platform for business owners to drive a huge amount of revenue. Whether you intend to sell flowers on Valentines, costumes on Halloween, or kitchenware on Thanksgiving, target your audience and find a perfect location to come up with a unique pop-up store.

• Let people know about your brand

Engagement is an indispensable ingredient that plays an important role in turning a potential customer into a loyal marketer that will not just increase your sales but will also turn out to be a marketer of your brand. Engage such potential customers offline through pop-up stores and delight them with an overwhelming experience by highlighting the quality products of your brand. Point them to your online site and social media accounts to stay in touch with them.

Whether you’re planning to test a business concept or want to expand for the holiday season, partnering with pop-up stores is a road to real success for your business. If you are looking for pop-up store Zürich Mieten or pop-up store anywhere in Switzerland, pop-in.ch is a one-stop destination for all your queries. Pop-in is a platform providing commercial spaces for short term rentals to organize pop-up shops.