Do You Know Video Production Services Formats Are Successful In 2018?

Posted by video production services on November 26th, 2018

Video ad formats change as users become more demanding. As brands seek new ways to convey their message in a powerful way. Above all, through  emotions. And these are precisely those that help to persuade and drive the user to the desired conversion. Although all this climate is created thanks to a type of content: the video.

How many lives do you think you would need to do it?

According to Cisco's predictions , by the year 2021 it would take two full years to consume all the videos circulating at that time.

Therefore, as  responsible for intelligent marketing , you need to keep up to date on new trends and take action based on the data. Only then you can create pieces of ads that really rank in your potential audience. And for that, there's nothing like updating and knowing the trends.

First trend:  Video Production Services Near Me

Video ad formats vary based on changes in user behaviors and trends. That is why it is important to know what moves in 2018 and what the typical client expects to find.

To begin with, you need to think about  video first. This term, coined by Facebook, refers to a growing phenomenon. Users not only want to consume video, but they also want to produce it. That is, the preferred way to receive information and express yourself today is to convert the text into video.

In response, social networks and other media facilitate the consumption and transmission of this type of content in the form of an advertisement. In fact, many of these platforms are already famous for facilitating the transmission of live video.

Vertical Video Production Services

A few years ago no one would have imagined that vertical video formats would come into play among video ad formats. But currently, phones and tablets make people think vertically, which affects all aspects of production and creativity.

This happens, above all, thanks to social networks. And among them, Instagram, is the one that most changes of video ad formats has generated. The stories are a powerful weapon for those who know how to use them. In fact, you can also advertise through them.

This new option that Instagram gives you increases your reach. It is an ad to work 100% branding your brand . The importance of size in stories is significant because it does not have the same as in normal Instagram posts. The posts are vertical and must have the measure 1080px X 1920px.

In addition, now Instagram TV has also become a powerful weapon for brands.

Video as part of the conversion funnel

Among video ad formats, it is important that you assume the usefulness of this type of content. That is, regardless of whether you create vertical or horizontal pieces or plasmes in a social network or another, try to use these pieces at the right time and with the relevant objective in mind.

As you know, content marketing can help users move forward in the conversion funnel until the final conversion. But when it comes to defining what content to use for it, video formats are often ignored. What you need to know, in this case, is that video marketing  generates greater interaction with the client and can be the perfect tool to generate engagement and achieve your goals.

Video ad formats reduce costs

Recording and video production is cheaper than ever. There is a wide variety of high quality tools at your fingertips. Starting with the most obvious: your own mobile phone.

With a smartphone, a microphone, an editing program and a little talent and creativity, you can produce many attractive videos  for your business. But if you want to go a step further and hire a professional, you also have many options at a reasonable cost.

Mobile video, social networks and 360 degree announcements

One of the reasons why the video is a marketing trend rather than winning in 2018, is for its successful integration into social networks. And its consumption via mobile. Basically, this means that everyone has a video camera in their pocket at all times, and you can use it to share your experiences at the touch of a button. In addition, there are more and more video ad formats that offer powerful experiences, such as 360º videos.

Among the 360-degree editing programs that can help you are  Premiere , AutoPano Video Pro  or FCPX , among others.