Instagram captions

Posted by saurabh negi on November 27th, 2018

An Instagram caption is a written description or explanation about the Instagram photo to provide more context. 

 can include emojis, hashtags, and tags. Here’s an example of a caption on Instagram:

posted a photo of her with a cute animal. Her Instagram caption read "He followed me home ma! Can I keep him?" In this case, her caption helps give context as to why she took a picture with this animal. She told a one sentence story about how he followed her home, but likely took the photo because she thought he was cute (just look at her face!) and wanted to keep him.

How to Write Instagram Captions1. Ask for Something

Posts with the most engagement tend to have Instagram captions that ask for something. You might ask for friend tags such as "tag a friend who’d love this t-shirt." You could also use your Instagram caption to ask a question such as "What do you think of this look?" And of course, you can ask for a purchase by asking people to click the link in the bio. By asking for something, you engage your audience and strengthen your relationship to them. All good Instagram captions get people talking, sharing, or buying.

2. What’s the Instagram Caption Character Limit?

The Instagram caption character limit is 2,200 characters. How many words is 2,200 characters? About 330 words, give or take.

Take advantage of this character limit every now and then. Some days you might choose to write an Instagram caption with a string of emojis, but other days you might decide to share a story. With 2,200 characters, you can clearly communicate context to complete your Instagram post.