Handing out business cards will always be the norm for professionals introducing themselves to potential clients. The practice is considered a formality that will allow the recipient to obtain all the relevant information about your business or profession, as well as how they can contact you and where they can find you. Business cards can also affect the first impression you will make on your clients, so it makes sense to have them designed well. Here are the tips for designing a business card that will improve your success rates:
Know the basic principles of business card design – The key copy must be a minimum of 5mm from the trim edge, and it must be 300dpi in resolution, so it can be printed in clear and crisp detail, with no pixelated images and characters. Moreover, you need to make sure that the typography is legible. The best business cards are typically designed in CMYK, except when you need to work with spot colours exclusively.
Get creative – A traditional looking business card can easily be ignored and forgotten, but a creatively designed one will always attract attention and make the recipient inclined to read and explore its details. It can reflect your creativity, too, which is important if you are working in the creative field.
Pick the right paper – Good business card design will not make the best impression if it is printed on low-quality media. So, invest in high-quality cardboard. You may also consider special finishes such as metallic ink and foil blocking, or unconventional media like metal, wood, and transparent plastics, which could make your card more memorable and visually attractive.
Get help from a pro – Avoid all the guesswork involved in successful business card design by hiring a professional graphic designer to do it for you. Just be sure to work with a seasoned graphic design service that can tailor their work to suit your specific requirements, and that they have a proven good track record of producing high-quality business cards, with a string of satisfied customers, regardless of budget and needs. Consider looking into their portfolio and consult with them to see if they can do the kind of business card design that you want.
About The Author
Aengus Ryan, Graphic Designer, Pixelo Design
Pixelo Design is a leading graphic design company in Australia that is dedicated to helping small businesses in building their brand identity and looking as good as they possibly can. Their highly creative team offers solutions geared towards enhancing conversion rates and increasing sales, while crafting a brand image that will help client businesses in standing out of the crowd.
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About the Author
Aengus Ryan Joined: July 29th, 2016 Articles Posted: 21
