Online Food Delivery Through New-Delivery Format

Posted by Gauri Satpute on December 4th, 2018

It will be difficult to find anyone who has not used Online food services until now. This is one of the most used services of today's time where people like to order food online and enjoy the ready-made food at their home.

This online system works on two methodologies i.e. aggregators and New-Delivery System. Let us have a look at the new-delivery system.

New Delivery system means, a platform which works on the online food sector gets associated with the restaurants and provide the same facilities like aggregators, but the difference is they provide logistics to the restaurants too and in return charge a fixed margin per order. They are basically the third party companies who provide their services to the restaurants in regards to helping them in online food delivery business.

The new-delivery system has the opportunity to enhance the delivery system with a new set of restaurants. In place of fighting and creating competition with the aggregators, they are evolving the total market. In future, it will be exciting to see the lower-end restaurants to tie up with the new-delivery format as this will be cost effective for them to outsource logistics. Hence, the new-delivery system can be proved as the threat to the aggregators.

Customer behavior

Reason for consumers to get attracted towards the Online-food delivery platforms are the needs and expectations from the Online food system. Here are some important factors:

1. These platforms are sticky. They personalize the online food experience by keeping the data of the customer. Once the customer has signed up, most of them never leave it, here the reward goes to the one who gets signed up various customers in less time.

2. Time is money. This quote is perfect for these services. Customer satisfaction is depended not only with the taste of food but also with the time taken to deliver the food. The average time of delivery is around 60 minutes.

3. Most orders are registered for home rather than any other space.

4. The graph of the number of orders increases drastically on weekends

The Author is a working woman. She is handling the branch of one of the food brand which works on Online food delivery. She knows and understands the functionality of such platform very much. Hence, She has shared her views and Facts based on Food industry and how the consumer reacts on this.