New EA Sports head hopes to generate FIFA

Posted by smrtsmith on December 5th, 2018

New EA Sports head hopes to generate FIFA, NHL, Madden less ‘iterative.’

EA’s new head of Sports Patrick Soderlund has talked about what their key sports franchises can learn in the company’s other divisions, by aiming to how other EA franchises approach new instalments.
Speaking to Soderlund said “I think there’s lots Sports and Madden NFL 19 Coins Games can learn from the other,” S?derlund explained. “On one hand, it’s still game development, which both Games and Sports does. But Sports merchandise is more cyclical, more iterative, whilst the Games division is a lot more about constantly making interesting things. There, for instance, we might take the knowledge from your Games to Sports, to produce new products and new ways to experiment with. This is one with the ways I think I can contribute.”
Soderlund landed the position Buy Mdden NFL 19 Coins as soon as the former head of Sports Andrew Wilson was promoted to CEO. “This hasn't been an obvious decision personally, I have said no towards the second step inside my career inside EA before. But this time around I feel I have something to contribute, that I can help develop sports games. This is everything in my experience: I must are aware that I have something to supply.”

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