Global Skin Lightening Products Market Expectations & Growth Trends Highlighted
Posted by Arslan on December 10th, 2018
A recent research report by Fact.MR has projected the global skin lightening products market to represent an impressive expansion over the forecast period (2017-2022). The global market for skin lightening products is estimated to exceed US$ 20,000 Mn in revenues by 2022-end.
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Vendors Shifting their Concentration towards Emerging Economies for Business Expansion
The global market for skin lightening products is highly competitive, with major vendors increasingly focusing on pricing, quality, product portfolios, and product differentiation. Several vendors are shifting their concentration toward expansion of their business in emerging economies of Asia-Pacific excluding Japan (APEJ), Latin America, and Middle East & Africa (MEA). Opportunities for new market entrants is low, owing to strong foothold of leading players in the market, along with their new product launches and high expenditure on research & development activities. In a bid to enhance their presence in the market and increase their customer base, manufacturers are inclining their focus towards development of innovative skin lightening products. For example, the provision of skin lighteners that enable restoration of skin luminosity, and improvements in the skin tone.
Manufacturers now Focusing on Using Natural Parabens and Plant-extracts for Developing Skin Lightening Products
A lot of harmful effects have been associated with skin lightening products. According to the WHO, skin lighteners are found to cause blood cancer, kidney cancer, liver cancer, and sever skin conditions. The WHO has also reported that some manufacturers employ harmful toxins such as mercury, which has the capability of blocking properties of melanin. On the back of these reasons, consumers are now inclining towards adoption of organic and natural products. This shift in consumer preference has led the manufacturers to use natural parabens, colors, and fragrances, and plant extracts for developing skin lighteners. This will provide consumers with reduced melanin production in their skin, and increased collagen production for keeping the skin spot-free and healthy.
5 Key Research Findings from Fact.MR’s Report on Skin Lightening Products Market
Key companies included in Fact.MR’s report, who are actively contributing to expansion of the global market for skin lightening products, include Johnson & Johnson, Dabur India Ltd., Emami Ltd., Kao Corporation, E.T. Browne Drug Co., Inc., Shiseido Company Limited, Avon Products, Inc., Estee Lauder Cos., Inc., Beiersdorf AG, Unilever plc, Procter & Gamble Co., and L'Oréal S.A.
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Joined: December 18th, 2017
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