What are PCD pharmaceutical companies?

Posted by vp on December 14th, 2018

PCD in its full form is Propaganda Cum Distribution. These organizations manufacture pharmaceutical products and sign up distributors to market and distribute their products. They supply curative drugs at net prices to the distributors and retailers who possess monopoly rights for a particular area to sell the company's products. It can be an individual or a whole pharmaceutical franchise company who performs the marketing part for the producer company.

Medicine manufacturing companies may differ from each other in the following ways:

- While some companies have fixed sales targets to achieve, others look for regular sales in a particular area.
- Some manufacturers provide promotional material while others expect the pharmaceutical franchise company to develop their own material as per their marketing strategies.
- It is the company's choice whether they will pay the marketers in advance or they will look at the results of their marketing campaign before making any payment.