The benefits of a Custom phone numbers

Posted by Nick Shaw on December 18th, 2018

Despite the increasing spread of chat and email, the phone remains the preferred means by the World to get in touch with companies and service providers.

A survey conducted by the Telecom authorities  from banking customer care centers has revealed that despite a growth of 33% in the use of social networks, email and chat as a means of contact, people have made more than 58 million calls to contact centers of banking institutions in 2016 only, expressing a marked preference for telephone contact .

When telephone communication plays such an important role in the relationship with its customers, even the choice of the telephone number can become a means of conveying information about its business, as well as its own availability and philosophy of work.

If in the past the use of Custom telephone numbers was almost exclusively reserved for large companies, nowadays it has become easy and cheap even for professionals and small and medium-sized businesses to choose to use vanity phone numbers , thanks to the diffusion of technology VoIP ( Voice over Internet Protocol ) which made the redirection and sorting of calls easier.

But what kind of numbering to choose, among the many available?The answer depends on our needs and our professional goals.

Green numbers

The toll-free number, with prefix 800, is a service whose costs are borne by the holder, who can thus offer its customers the possibility of calling without incurring any cost. This type of numbering, in addition to ensuring greater visibility on the market, communicates to the customer the image of a company structured and above all attentive to the needs of its customers, so as to be willing to invest to offer them a channel of communication completely free.

Making available a toll-free number signals the desire to build a relationship of mutual trust and is a demonstration of the attention paid to communication between the client and the company or professional.If we are consolidating our position in the market and aim to improve the image of our business, the toll-free number represents an excellent investment.It can also fulfill the switchboard function, serving as a point of sorting incoming calls that will then be redirected according to the user's needs.

Geographic numbers

The geographical numbers are perfect for all companies and businesses that want to expand their market to other countries: especially when it comes to buying services, consumers prefer local suppliers and use a specific number for each country to communicate to potential customers. Solidity of our presence in the local market.

Furthermore, by using a geographical number we avoid that the caller from abroad must bear the costs of an international call. Using different geographical numbers for different markets does not necessarily mean revolutionizing your approach to customer service: we can, for example, redirect calls to a single switchboard, provided that it is duly equipped to meet the linguistic and non-linguistic needs of international customers.